Publishers Clearing House Prize Patrol Pays $200,000 Visit to St. Jude Children’s Research Hospital

Fourth annual ‘The Giveback’ promotion engaged players on the Publishers Clearing House Digital network to guarantee an additional $50,000 donation to St. Jude
By: Publishers Clearing House
 
PORT WASHINGTON, N.Y. - Nov. 17, 2014 - PRLog -- Publishers Clearing House (PCH) continues its ongoing charitable efforts with the delivery of a $200,000 check to St. Jude Children’s Research Hospital® as the  culmination of  PCH’s “The  Giveback” online charitable  event and an additional direct mail giving campaign. Reporters can gain access to an image of the Prize Patrol members presenting the donation to St. Jude by emailing Michael@larkinvolpatt.com and  a video of the delivery is available here: https://www.youtube.com/watch?v=R_2C7e03Od0.



This is the fourth annual “The Giveback,” which included a combination of online and social promotions and participation from players in the free-to-play Publishers Clearing House Digital  network. Unlike  other  holiday giving programs requiring consumers to make a purchase to drive giving, “The Giveback” did not and instead engaged players with free online games. Each time a game was played tokens were earned helping to ensure that an additional $50,000 would be added on to the guaranteed $100,000, which was part of “The Giveback.” Publishers Clearing House also ran a direct mail campaign that donated $50,000 to St. Jude.

“This was one of the most exciting years for ‘The Giveback’ with increased audience engagement across digital properties and channels,”  said Deborah Holland,  EVP for Publishers Clearing House. “Our fans told us how important this cause is to them so we decided to expand our relationship with St. Jude Children’s Research Hospital and ensure an even bigger donation this year. We look forward to continuing our relationship with this organization that helps so many in need.”

The 2014 Giveback event and direct mail promotion guaranteed a combined $150,000 gift for St. Jude, which is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. This  year PCH encouraged its loyal players and Facebook fans to participate in increasing the amount of the donation. The more visitors played on PCH.com, PCHGames.com, PCHSearchandWin.com and PCHLotto.com from Oct. 21 – Nov. 4 and earned tokens, the more they helped give back to St. Jude – to the tune of an additional  $50,000. Players also entered daily for a chance to win one of five prizes valued at $1,000.

St. Jude is where doctors often send their toughest cases, because St. Jude has the world’s  best survival rates for the most aggressive childhood  cancers. Treatments invented at St. Jude have helped push the overall survival rate for childhood cancer from 20 percent  to  more than 80 percent  since opening more than 50 years ago, and is working to drive that rate to 90 percent in the next decade. No family ever receives a bill from St. Jude for treatment, travel, housing or food, because all a family should worry about is helping their child live.

About Publishers Clearing House Digital

With more than 16 million unique visitors each month, Publishers Clearing House Digital is a leading interactive media and entertainment destination offering a broad range of products, digital entertainment and services to consumers. The company’s success is based on PCH’s unique, free-to-play, chance-to-win value proposition, the trusted first party relationship maintained  with  millions of consumers and the excitement of the Publishers Clearing House brand and the Prize Patrol. The company has awarded more than  $252  million  since  it  was  founded  in  1953.  For  more  information  visit http://www.pch.com or http://liquidwireless.com

Media Contact
Michael Volpatt
michael@larkinvolpatt.com
415-994-8864
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Source:Publishers Clearing House
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Tags:Publishers Clearing House, Charity, Give Back, St Jude, Social Media
Industry:Entertainment, Marketing
Location:Port Washington - New York - United States
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