New iPad app helps vulnerable seniors avoid online predators, scams, phishing and spam

Many seniors are confused by technology and this may lead to frustration and can leave them vulnerable to online scams, phishing and other dangers. A new app called Simplicity Center helps make the Internet safer and the iPad experience simpler.
 
LAWRENCE, Kan. - Nov. 16, 2014 - PRLog -- A new iPad app called Simplicity Center is now available to help provide seniors with a simple and safe Internet experience. Simplicity Center can help the elderly stay connected to friends and loved ones without the frustrations often associated with typical computer experiences, which can be complex, confusing and potentially dangerous for seniors.

Simplicity Center helps make the Internet safe for seniors with age-related challenges including memory loss or dementia. It helps protect seniors from online predators, scams, phishing and spam, and makes staying in touch with loved ones and friends easy and fun. Details are available at SimplicityCenter.com.

According to a Dec. 23, 2013 Wall Street Journal post, financial scammers are increasingly targeting the elderly: "The fleecing of older Americans is becoming an epidemic. People 60 years and older made up 26% of all fraud complaints tracked by the Federal Trade Commission in 2012, the highest of any age group…One in every five Americans age 65 or older has been abused financially." A personal story of one such abuse was the inspiration for Simplicity Center, as told by John Kuefler, the app’s creator. "My 86-year-old mother signed up online for a 'free' credit report and was being charged $25 a month for it. I was helping her with her finances one day and she couldn't remember what that $25 charge was on her credit card statement," said Kuefler.

Simplicity Center is designed for a loved one, friend or caregiver to act as the administrator and set up the features to meet the specific needs of the user. If the administrator restricts the user using iPad’s built-in Guided Access feature, then the entire online experience is handled through the app, allowing controlled access to email and the web. This limits the user’s exposure to unwanted and sometimes predatory email and websites.

Simplicity Center is like four apps in one, including email, a web browser, an address book and a calendar. Each of the four features has been simplified to provide a less confusing and frustrating experience for older users. More information is available at the Simplicity Center website.

Contact
John Kuefler
***@uxwest.com
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Tags:Seniors, Eldercare, Aging, Dementia
Industry:Lifestyle, Technology
Location:Lawrence - Kansas - United States
Subject:Products
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