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Follow on Google News | Emirati Entrepreneur to Deliver Keynote Address at Summit in EgyptFemale Emirati entrepreneur, Heba Al Mansoori will be delivering a keynote address on November 22nd at the Radisson Blu Hotel, Cairo Heliopolis.
By: BIZCOM Her keynote titled “Be Inspired – Be Happy” - offers innovative solutions to daily challenges in the corporate world and forms part of the core module of the summit that will feature several keynote presentations, analyst workshops, panel discussions, and product innovation showcases – all of which are aimed at facilitating participants build stronger, more risk-intelligent businesses. Ms. Al Mansoori will draw from her extensive experiences as the Founder & CEO of BIZ COM, a marketing communications agency headquartered in Dubai covering the Middle East region and the Indian sub-continent. “My presentation is based on the insights, experiences and expertise of various professionals that I have interacted with in my career who have stimulated my thinking and inspired me,” Ms. Al Mansoori remarked. She will also share her insights on the importance of leadership, and ways to build a robust management structure that drives performance and credibility with key stakeholders. With over 17 years of experience in the media & marketing communications field, Ms. Al Mansoori is one of the region’s most informed experts on strategic PR and perception management. She has held several key positions in the regional media scene in the past and represented a range of clients throughout the Middle East region from startups and new ventures to Fortune 100 companies. Prior to starting BIZ COM, she headed the media relations team for Middle East Broadcasting Corporation (MBC) and worked as part of the editorial team for Arabian Business and as a journalist with Akhbar Al Arab newspaper and other regional business publications. She has participated in several professional conferences and provides advice on the growing importance of reputation management, image as a part of corporate strategy and crisis communications. In 2010, she authored a book in Arabic titled “Sri Lanka - The Most Beautiful Island in the World”. The book succeeded in raising the profile of the destination among upmarket Arab travelers and has sold over 20,000 copies since its launch. As her commitment to the community, she donated the entire proceeds from the sale of the book to a charity. Under her leadership and guidance, BIZ COM has helped traditional companies transform their business operations and marketing programs into next-generation platforms that help increase market share, conversions and revenues. Over the last decade, her company has developed a reputation in the PR industry, corporate world and media in the region for its focus on delivering winning results and providing strategic counsel backed by quality customer and user experiences, along with innovative ideas, quantitative analysis and effective communication. A graduate of the University of Alexandria with a Bachelor’s degree in philosophy & arts and a Master’s degree in Mass Media Communications from the University of Cairo, her hobbies include cooking, travel, social networking, technology and staying abreast of developments in the world of business. In addition to giving a keynote address, Ms. Al Mansoori will also participate in an executive panel discussion with other participants. For students, entry to the summit is free upon presenting an identification card. Entry will be on a first-come-first serve basis and only limited seats are available. End
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