Global Leader in Ethnic Haircare ORS, Enrolls The Junction Group Films to Create Online Video Campai

CHICAGO - Nov. 14, 2014 - PRLog -- CHICAGO, IL – Namasté Laboratories, makers of ORS haircare products, commissioned Chicago based film production company, The Junction Group to create a digital video campaign for their new three-step Straightening and Strengthening Treatment by HAIRepair™. This new tactic propels ORS’s product power to broaden the new natural hair movement and reinforce their connection with consumers.

The project led by Namasté marketing managers Candace Cage and Shannon Skipper-Green took a digital approach to provide vital informtion about the new product. Keith Purvis, Founder of The Junction Group, designed a video campaign featuring celebrity hairstylist and HAIRepair Ambassador, Darico Jackson, that answers customer questions about the products, delivers style tips and product performance. “The brand needed an in depth and approachable platform to explain the product’s performance to consumers”, states Keith Purvis. “Namasté was extremely receptive integrate a digital online approach because they can effectively reach many of their target consumers”, he adds.

As one of the largest natural haircare companies in the U.S., this latest addition to the ever-expanding HAIRepair™ line delivers on the company’s consumer promise to always deliver innovative and efficacious products. The campaign includes a four part series of videos on the ORS youtube channel (https://www.youtube.com/NamasteLaboratories) (https://www.youtube.com/NamasteLaboratories) and on the ORS website (orshaircare.com). Additional promotional video segments were used on facebook, twitter and instagram.

About The Junction Group

The Junction Group is a film production company specializing in feature, short, documentary and commercial productions. The Junction Group works with film and video in nontraditional ways to find new audiences for films. Whether it's a nonprofit saving the world or a for-profit trying to cut through the media clutter, they find your story. They work with companies to increase brand engagement and leave viewers wanting more.

ABOUT ORS:

Namaste Laboratories was founded in 1996 and is the leading ethnic hair care company focused on addressing the needs of the health-conscious, multi-cultural consumer. If you’d like more information about ORS please contact Heidi Pearson or visit www.orshaircare.com.