African-American Business Owner Challenge: Staying In Business

NEW YORK - Nov. 13, 2014 - PRLog -- According to TheRoot.com - African Americans starting a business grew 3 times the national rate, however, the challenge was staying in business longer than a year. Most businesses fail because they are not prepared to market, promote and leverage their brand with strategic partnerships. Karen Taylor Bass, CEO, TaylorMade Media and Kweli Wright (Huffington Post, Time Warner, BET, Global Grind) will hold a modestly priced (http://getreadyfor2015.eventbrite.com)

PR/Marketing Boot Camp on Wednesday, December 3, 6-8:30PM at the Harlem Community Development Corporation (163 W. 125^th Street, 7^th floor) for entrepreneurs, small business owners and savvy individuals.

Creating Your Ultimate Brand You: Everything You Need To Win Online & Offline
will help entrepreneurs focus on how to create and nurture a brand; the importance of massaging strategic partnerships; and, leveraging one’s brand for opportunities with the media to standout. Also, Christopher Nelson, NBC News Assignment Editor, will address the http://getreadyfor2015.eventbrite.com.

Karen Taylor Bass, CEO of TaylorMade Media, has been on a mission to educate business owners, entrepreneurs and career-transitioners about the power of creating a brand to grow their brand for long-term success. Entrepreneur magazine says, “Karen Taylor Bass, PR Expert, can take a brand from a whisper to a scream.”

“Most of us prepare to launch a business however we don’t create a plan to stay in business and compete. It’s my passion to teach individuals about the art of gaining media exposure on a shoestring budget,“ says, Karen Taylor Bass, PR Expert. Taylor Bass has created media campaigns for Stevie Wonder, Jill Scott, Mariah Carey, D’Angelo, NBA stars Ray Allen and Chris Webber to name a few. Also, Taylor-Bass’ best-selling book, You Want Caviar But Have Money for Chitlins: A Smart Do-It-Yourself PR Guide for Those on A Budget ($15.95, Amazon) offers public relations and branding tips from writing a press release to pitching the media on a budget.

Kweli Wright, Dandridge Decor’s founder and creative director, started her career in journalism as an entertainment writer for The Village Voice, Source magazine, and XXL magazine, among other publications, covering topics ranging from music to lifestyle. Since 2005, Kweli has been instrumental in launching websites, managing content teams and building content strategies for websites including Time Warner Books, BET, Global Grind, Madame Noire and Mommy Noire.

To learn more about the Power Boot Camp and purchase tickets, contact TaylorMade Media, 516-537-8591, or visit http://getreadyfor2015.eventbrite.com.