NYSL Promotions Building, Empowering Leaders with Confidence

FAIRFIELD, N.J. - Nov. 12, 2014 - PRLog -- “Leadership is a hot topic for discussion in the business world, though rarely is it about developing leaders,” declared Joe, the firm’s director of operations. “More often than not, the discussion is about leading followers, and those are two different types of guidance. When potential leaders are not empowered and encouraged to grow, they either leave for another opportunity or they weaken in order to fit in.”

For Joe, to describe someone as a leader is to say that they have enough integrity, mettle, and self-assuredness that people will follow them. While these can be natural traits, often they need to be built up, or at the very least polished. “When I talk about developing a leader, it’s important to know what I’m not talking about as well. I believe there is a difference between leading through a person and leading a person who can shape others. One is just a figurehead with no real authority, and people recognize that. The other is someone who has clear boundaries on what is and is not his or her responsibility, takes on challenges that are too big for him or her to complete alone, and is willing to push himself or herself and others to achieve. I’m working to create the second type.”

Through detailed training and knowledge development, NYSL Promotions gives team members the necessary tools to hone and polish their skills. “There are a number of ways we can make this training happen,” explained Joe. “We have a fantastic internship program for college students who want real-world experience, and a first-class mentorship program for our new associates that creates a lasting business relationship. We don’t skimp on our training budget, but rather look for ways to encourage further education and professionalism in our team. Plus, we’re tech-savvy: we know how to mine data to make sure our people are a good fit for us and us for them.”

NYSL Promotions on Empowerment

“Empowerment is a big buzzword in today’s business world, but I’m not sure how many people really know what it means,” smiled Joe. “The basic idea is that power changes hands. It moves from one place or person to another. If you’re not willing to give up power, then you’re not empowering anyone.”

One of the most effective methods for transferring this power is communication in all varieties, including verbal and non-verbal. “There are some very specific ways to communicate that will empower others,” explained Joe. “First, don’t use overly-complicated terms. Impressing someone by how smart you are makes them feel inferior, not empowered.”

“Speak in positives, using words like will and can to model a powerful mindset,” Joe continued. “Use open-ended questions whenever possible to help the person to whom you are speaking develop the ability to think through a response. Perhaps most importantly, criticize very carefully. Even constructive criticism can make a person feel weak and incompetent. Choose your words wisely, and cushion potentially painful observations with a positive before and after.”

Finally, Joe had this to say about transferring power to others: “Lack of confidence will ruin any effort you make at empowering someone. Most people will only set goals and take on challenges they feel confident about accomplishing. When you build confidence, you empower.”

Joe’s strategies for building confidence and empowering leaders are sure to keep NYSL Promotions at the front of the advertising industry.

About NYSL Promotions

NYSL Promotions produces campaigns with a simple goal in mind: Offer businesses a dynamic and interactive way to increase awareness of their brand. Marketing experts at the firm design customized strategies to target interested consumer groups and present compelling features in an effective light. The result is a company that stands out in an atmosphere of advertisement saturation.

The firm specializes in on-site promotion to increase interaction and encourage brand loyalty. Its efforts build new customer bases that result in fast paced growth for clients. This model of interactive advertising is scalable and appropriate for the campaign goals of small and large businesses alike. Precision planning and collaboration promotes products and services in innovative approaches that hit the mark with efficiency and generate an excellent return on investment.