Follow on Google News News By Tag Industry News News By Location Country(s) Industry News
Follow on Google News | PeopleForBikes Launches National Road Safety PSA“Travel With Care” campaign humanizes bike riders and encourages better behavior by all road users
By: Verde Brand Communications Travel With Care inspires the general public to see every bike rider as a neighbor, friend or family member—just a normal person who chooses to bike. In addition to humanizing bicyclists, the campaign’s message is built around bettering behavior by both people in cars and on bikes by asking them to travel with care and to “melt icy relations on the road.” “On average, 700 Americans on bikes are killed in collisions with motor vehicles every year,” said Tim Blumenthal, president of PeopleForBikes. “PeopleForBikes is working to reduce that number, inspiring everyone to travel carefully is one way we can make bicycling safer.” This campaign originated in Pittsburgh, PA, where local advocacy group Bike Pittsburgh (../Downloads/ Wall-to-Wall Studios to develop the ad series, originally titled “Drive With Care.” “In the wake of a series of fatal and near-fatal bike crashes caused by motorists, it was obvious from reading media comments that there was a serious disconnect between the general public and the bicycling community. To address this divide, Bike Pittsburgh created the Drive With Care campaign to take this message directly to drivers that the people riding bicycles are their friends, family, neighbors, and some of their favorite celebrity Pittsburghers,” PeopleForBikes is planning to work with individual cities to release local versions of the campaign in 2015. Travel With Care ads are designed for print, digital, and outdoor applications, including placements on buses and street furniture. Travel With Care is just one component of PeopleForBikes’ PeopleForBikes is seeking donated advertising opportunities for the PSA. Media representatives interested in helping share the campaign are encouraged to contact Kate Powlison, PeopleForBikes senior marketing and communications manager at kate@peopleforbikes.org. To view the campaign, please visit PeopleForBikes.org/ About PeopleForBikes: PeopleForBikes (http://www.peopleforbikes.org/) About Bike Pittsburgh: Bike Pittsburgh is a bicycle and pedestrian advocacy organization. Since 2002 Bike Pittsburgh has been transforming Pittsburgh's streets and communities into vibrant, healthy places by making them safe and accessible for everyone to bike and walk. For more information visit bikepgh.org (http://www.bikepgh.org) End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|