ADVVAL Becomes Member of SAMENA Telecommunications Council

Nov. 12, 2014 - PRLog -- SAMENA Telecommunications Council has announced that multinational firm ADVVAL, a company that offers an advanced campaigns analysis and planning tool has joined its membership, which includes top-tier telecom operators and technology providers from across the South Asia, Middle East, and North Africa region.

As a member of South Asia - Middle East - North Africa (SAMENA) region’s sole operator-driven industry association that represents telecommunications service providers from around the region, and beyond, ADVVAL will benefit from numerous opportunities to participate in industry meetings and conferences organized by the Council, exchange ideas and collaborate with other fellow members of the trans-regional consortium.

Mr. Bocar BA, CEO of SAMENA Telecommunications Council, said, “We welcome ADVVAL to the membership of SAMENA Council. With ADVVAL’s very specialized value-creation tools and techniques for improving upon revenue-generation strategies, we believe, additional marketing value will be created for SAMENA members on a mutual basis. We look forward to seeing ADVVAL contribute actively to SAMENA members’ collaborative efforts.”

Jose Centeno, GM of ADVVAL, said, “We feel privileged to be a part of SAMENA. ADVVAL would like to take SAMENA members one step beyond the next generation of marketing campaign analysis, planning, and reporting. ADVVAL is keen to increase the ROI of the campaigns launched by SAMENA’s telecommunications operators and other members through its proprietary tools and methodologies. With SAMENA’s support, we hope to contribute tangibly to the revenue interests of our colleagues at SAMENA Council.”

ADVVAL generates immediate financial value by helping optimize the return on investment (ROI) of campaigns whether it is retention, cross-sell and upsell. This is achieved through an advanced, telco-specific, proprietary software that automates the calculation of the financial impact of campaigns and provides tools for their in-depth analysis, based on ADVVAL’s 20+ years’ experience in the telecom industry.