AXA Gulf, Carrefour & KIMS Medical Centre Jointly launch the 2nd Diabetes Awareness Campaign

DUBAI MEDIA CITY, UAE - Nov. 12, 2014 - PRLog -- AXA Gulf, Carrefour & KIMS Medical Centre

Jointly launch the 2^ndDiabetes Awareness Campaign

·         Free glucose screening to over 5,000 people will take place in UAE from November 14 until December 7, 2014

·         Diabetes campaign to be held under the theme ‘Better Care about People’

With a view to help people improve their health and raise the standards of their wellbeing, AXA Insurance Gulf, along with KIMS medical centre Dubai and Carrefour have jointly announced the launch of the 2^nd Diabetes Awareness Campaign across the UAE, titled “Better Care about People”. Leveraging on the success of the first campaign which was held jointly in 2013 with KIMS and Carrefour, the partners have together the commitment to continue their journey to fight this disease.

The kick-off of the campaign will take place on the World Diabetes Day on November 14, 2014,and will continue until December 7 across the UAE. The campaign aims at raising awareness on diabetes and its seriousness while offering free glucose screening to everyone.

Speaking about the campaign, Jérôme Droesch, CEO of AXA Insurance Gulf, said: “Worldwide, Diabetes is on the rise and people are unaware of how their lifestyle choices may impact their health. Simple choices are all what takes to keep healthy – and that is what we are here to promote. At AXA, we are committed to the interests of our society and giving back to the community. Our aim, is to continue to influence change through public awareness and education – among the public, and thereby support the UAE Ministry of Health’s goals of promoting public health standards.”

Thanking Carrefour and KIMS, Mr. Droesch, said: “This campaign is just another step toward a long journey of AXA’s unique vision and commitment to protection.  Our business is to protect people through a better anticipation of health risks. We are truly proud to be part of this noble purpose and we are delighted and thankful to have our partners, Carrefour and KIMS Medical Centre for the second year in a row.”

The campaign will encompass free blood glucose tests for public under the supervision of authorized doctors and nurses from KIMS Medical Centre across the UAE. Members of the public can visit any of these screening spots to check their blood glucose levels.

The screening sessions will take place at AXA retail shops in Dubai Mall on November 14 and 15; Dubai Internet City and Wafi Residence on November 18 and 19 and in Carrefour shops at Mall of the Emirates on November 14 and 15; Mirdif City Centre on November 21 and 22 and Deira City Centre on November 28 and 29.

Alaa Matar, General Manager ofKIMS Medical Centre, said: “This diabetes campaign fits perfectly with our overall strategy of diagnosis and helping people monitor their overall health conditions. A simple spot blood glucose test can help detect the blood glucose level in the body. Early detection can allow you to start the appropriate treatment on time and avoid health complications. Lack of awareness about diabetes, can lead to complications such as blindness, amputation and kidney failure. Our effort is to fight this disease with AXA, Carrefour and the Ministry of Health and we are happy to bring our medical expertise in such a noble initiative.”

The diabetes campaign is the 3^rd awareness campaign –previous campaigns included heart and breast cancer awareness campaign- run by AXA in 2014   to raise awareness on non-communicable diseases in the UAE. According to WHO 2014 report for UAE, non-communicable diseases accounts for 65% of total deaths with cardiovascular diseases representing 30%, Cancers 13% and Diabetes 3%. Protection is in the DNA of AXA and is part of its corporate responsibility strategy, centred on initiatives to reach out to the community through awareness and education.

Notes to the editor:

About AXA in the Gulf Region

With a workforce of over 850 employees, 31 branches region-wide, more than 1 million customers and 2013 gross written premium of over US$ 771 million. Present in the region for more than 60 years, AXA is one of the largest international non-life players in the GCC offering a wide range of insurance products and services for corporate and individual customers. AXA in the Gulf was recently awarded Insurer of the Year for the 5^th consecutive year and Personal Lines insurer in 2014 at the MENA Insurance Awards and best Motor insurance product by the Banker Middle East in both UAE and KSA. For more information log on to http://www.axa-gulf.com/

About AXA Group

AXA Group is a worldwide leader in insurance and asset management, with more than 160,000 employees serving 102 million clients in 57 countries. In 2013, IFRS revenues amounted to Euro 91.3 billion and IFRS underlying earnings to Euro 4.7 billion. AXA had Euro 1,113 billion in assets under management as of December 31, 2013.

About KIMS

KIMS is a Medical Center in Dubai, the sixth GCC franchisee of Kerala Institute of Medical Sciences, India. KIMS Medical Centre Dubai provides quality outpatient, diagnostic and personal primary care to the population of Dubai. With effort in integrating with the local communities and empanelment by all insurance companies gives the population in all sectors direct access to our services and specialist treatment. Their vision is to Provide "Quality Health Care at Affordable Cost" guided by our values of care with courtesy, compassion and competence. For more details, log into http://kimsdubai.com/index.html

For additional information, please contact:

Alexis de Beauregard

AXA Gulf Marketing,

Tel: +971 44476350

Email: alexis.debeauregard@axa-gulf.com

www.axa-gulf.com

Menna Talla MOHY EL DIN
Regional Communication Manager, AXA Insurance (Gulf) B.S.C. (c)

Tel. : +971 (0) 4 447 6349 - Mob. : +971 (0) 56 682 7104
Email: menna.mohy@axa-gulf.com

www.axa-gulf.com