Being a Loser Can Be Fun and Rewarding at ScaleWars.com

TORONTO - Nov. 10, 2014 - PRLog -- Candy canes, plum pudding, chocolate Santas, mulled wine and mashed potatoes;  these are just a few of the many temptations that threaten to pop buttons and burst zippers throughout the holiday season.  It seems nearly impossible to avoid the pressure, nay expectation, to indulge at every office party and/or gathering of family and friends.   The scale is unforgiving and it’s rarely a matter of whether or not one will gain weight, but more a matter of how much.  It’s as if packing on holiday pounds was a foregone conclusion.

“Not so,” says David Thompson, one of the founding members of ScaleWars.com (http://www.scalewars.com/).  “We’ve been brainwashed by media and corporations to believe that food somehow equals happiness and love, and yet anyone who has struggled with their weight knows that this is a fallacy.  Feeling good about ourselves, and the choices we make, is the key to one’s sense of wellbeing and self-love.”  Foster goes on to add, “ScaleWars.com is a tool to help people realize this goal.  Our site channels the strength and support of others to encourage participants to lead a healthy lifestyle, no matter what the occasion.”

To his point, based on a recent study conducted by Miriam Hospital’s Weight Control and Diabetes Research Center, lead author Tricia Leahy has indicated that “social networks play a significant role in weight loss […] particularly team-based weight loss competitions.  In our study, weight loss clearly clustered within teams, which suggests that teammates influenced each other, perhaps by providing accountability, setting expectations of weight loss, and providing encouragement and support.”*

Scalewars enforces strict regulations to ensure participant’s personal safety and overall fairness. Each competition is monitored by a “coach” who reviews and verifies each weigh-in.  Participants must remain within the guidelines for healthy weight loss, which are outlined clearly in the website’s Terms of Use.  ScaleWars emphasizes “community” as the ultimate motivational force.  They offer a forum where members can share experiences, frustrations, and helpful advice.  Members can also add or borrow recipes, maintain a personal weight loss journal, and send messages to fellow members to give or receive encouragement.  These features are all fully-functional from a mobile device, making it easier than ever to stay connected and on track of one’s weight loss goals.

Membership is completely free, and during the Beta phase, so are the competitions.  There are two types of competitions to choose from:  individual or group.  Individual challenges allow you to go belly-to-belly with a fellow member, whereas the group challenges allow you to join a team or create one of your own and compete against another team.  While there are no cash winnings for Beta users, participants still benefit from the support and encouragement offered by fellow members and bragging rights are always up for grabs.

There’s a “Get Healthy for Christmas” competition taking place right now, so set aside the Christmas cookies and satisfy your craving for a healthy lifestyle at ScaleWars today.

*Lifespan (2012, February 14). Weight loss can be contagious, study suggests. ScienceDaily. Retrieved November 20, 2013, from http://www.sciencedaily.com­ /releases/2012/02/120214122124.htm

About ScaleWars.com:

ScaleWars.com (http://www.scalewars.com/) invites you to engage in friendly and healthy competitions with others to see who will become the ultimate weight loss warrior.  Track your success in real-time from the comfort of home or on-the-go using your mobile device.  Connect with others and share your weight loss journey to lose weight, get healthy, and have fun!