Attention Newspaper Editors re The Polar Vortex, Severe Weather and the Newspaper Business

SAN MATEO, Calif. - Nov. 10, 2014 - PRLog -- ATTENTION BUSINESS EDITOR:

THE POLAR VORTEX IS ALREADY HERE...

HOW MUCH OF A CHILL WILL IT PUT ON BUSINESS...

AND HOW WILL IT AFFECT YOUR OWN NEWSPAPER, TOO?

TAKE YOUR CHOICE...HURRICANES, TORNADOES, BLIZZARDS, FLOODS, DROUGHTS, FOREST FIRES, THE POLAR VORTEX...

...HOW HAS SEVERE WEATHER AFFECTED BUSINESS IN YOUR AREA OVER THE PAST YEAR, AND WHAT ARE BUSINESSES DOING ABOUT PLANNING AHEAD FOR SEVERE WEATHER THIS YEAR?

With the freezing cold weather and the disruption of commerce that affected so much of America last winter, how did retail sales fare in the area in which you live, and how are retailers and other businesses planning to adjust for this kind of disruption again this year?

"One of the unique things that newspapers can do to find this out quickly would be to survey your own readers" says Robert Barrows, President of R.M. Barrows Advertising & Public Relations in San Mateo, California.

"You could do a survey in your newspaper that asks local businesses to tell you whether their winter 2014 sales were up or down from their winter 2013 sales, and by how much, and if they want, they could also answer the survey anonymously" says Barrows. "Plus, once they fill out an online form, you could also call them to verify those answers and you could get some very interesting information about which items were up, which items were down, and how they coped with all the severe weather from a business point of view."

"On a similar note, how were your newspaper's advertising sales affected by all that severe weather?

Did local retailers increase their advertising because they knew they had to try to get more people to come into their store, or did they cut back on their advertising because sales were down due to the weather," asks Barrows.

And how does your sales department plan to cope with bad weather if it happens again this year?

"Plus, how did the weather affect your own personal spending? Did you go out to eat as much? Did you go to a few less movies? Did you buy a few less lattes or did you buy a few more lattes just to keep warm?

“Last year’s winter weather, and the prospect of continuing and dramatic climate changes, from severe snowstorms and droughts to heat waves, hurricanes, tornadoes and more, will have a tremendous impact on our daily lives as well as on daily commerce," says Barrows, and newspapers are in a unique position to cover these changes and the way if affects our daily lives."

“In fact, one very unique thing that newspapers can do to cover these kinds of changes is to set up a special nature section to cover the natural world around us in the area in which you publish. These kinds of sections can be started immediately, and they can be done on a daily basis, a weekly basis, a monthly basis, a quarterly basis and an annual basis. Plus, you could also do a lot of special editions covering periods of extreme weather or dramatic changes between the seasons in the area in which your newspaper publishes," says Barrows.

Along these lines, Barrows has developed a proposal for a nature and home type section that could generate very substantial advertising revenues for newspapers, and it could be done in newspapers in every city and town across the planet. "There are already a tremendous number of advertisers that already spend a lot of money in nature and home type content, and this kind of content could generate very substantial revenues on an ongoing basis from a wide variety of local, regional and national advertisers" says Barrows.

The proposal he developed includes samples of copywriting and layouts that can keep the content interesting, entertaining and informative, and it also includes a sample of the kind of money that many advertisers have previously been spending in nature and home type content.

The proposal he developed is called "Money Grows on Trees and other Natural Scenes" and newspapers interested in taking a look at the proposal can request a copy of the proposal by contacting Robert Barrows at R.M. Barrows Advertising & Public Relations at 650-344-4405.

"In today’s media climate, with tremendous competition for every advertising dollar in the marketplace, this kind of content is something that is perfect for large and small newspapers in every part of the globe" says Barrows.

"Plus, it's news, it's information, it's educational, and it will be very easy to produce, very easy to promote and very easy to sell," says Barrows.

There are also several other revenue possibilities for developing books, CDs and television and film projects that could be based on this same kind of content.

In addition to developing the proposal for this kind of nature and home type section, Barrows has also developed proposals for several other projects that could also generate tremendous revenues for newspapers and multimedia companies.

*One of those proposals is for a promotion that would be built around a Halloween theme...and there is still just enough time to make a lot of money from it for this year, says Barrows.

*Another proposal is for a promotion that would be built around a Valentine’s Day theme, and it could generate tremendous advertising revenues during the weeks prior to Valentine’s Day.

*Two other proposals are geared toward the internet divisions of media companies:

"One of the internet proposals is geared toward retail and manufacturing businesses.

The other internet proposal is geared toward the entertainment business and book publishing businesses, with applications to all kinds of businesses in general.

In addition to generating tremendous revenues on an ongoing basis, these internet projects could also give you access to thousands of potential advertisers," says Barrows.

*Another proposal that Barrows developed could generate tremendous revenues for newspaper companies and book publishing companies that publish things like cookbooks, nature books and how-to books.

Companies that would be interested in taking a look at these proposals should contact Robert Barrows at R.M. Barrows Advertising and Public Relations in San Mateo, California at 650-344-4405.

"And when it comes to the impact of severe weather on business in your area, it will be interesting to see how people and businesses adapt to it this year.

It could be the starting point of an ongoing series of stories that could generate tremendous readership, and these kinds of stories could also generate tremendous advertising revenues because there are many kinds of businesses who would be very interested in advertising in this kind of content," says Barrows.

For more information, contact Robert Barrows at 650-344-4405.