Cromosys’s Complete Guide to Mobile App Marketing

NEW YORK - Nov. 9, 2014 - PRLog -- In this cluttered marketplace where there are millions of apps in the Apple Store and Google Play Store, making an app has relatively become easy. The toughest part is to make it successful, where it gets in the hands of millions of users. Getting your app discovered needs a well-designed mobile app marketing strategy, both pre-launch and post-launch. Here is Cromosys’s complete guide to a comprehensive mobile app marketing guide that every app-preneur should follow:

Pre-launch strategies:

It is a myth that your app marketing strategy should start only after the app goes live. Prior to launching your app, it is equally important to know your target audience and where to find them. Cromosys has compiled a set of points that you should look into:

Selection of important keywords – Choosing of correct keywords for the app that the customers use in the search is essential for the success of the app marketing strategy. For some apps they are easy, but for many they’re not, this is where our task comes in to select the right keywords for the app.

Choosing an app name – The best apps have names that are memorable, unique, include the keywords and easily convey the meaning of the app at the same time not infringe any existing trademarks.

Knowing your competitors – By carrying out a thorough research on your competitor app’s features, targeted keywords and the key points that make their app stand out among all others, we then strategize a marketing plan that would take your app a notch above all of them.

Selecting the right category – Selecting the right category for the app plays a part in making the app successful. By knowing the pro’s and cons’ of each category, Cromosys will choose the right category that will make the app rank highly and top the charts on the app store.

Designing an outstanding logo – Apple doesn’t feature apps that have well-designed logo’s that are a perfect fit with the touch and feel of the app. An icon creates a first impression about an app that makes people remember it. The top apps on the app store such as Whatsapp, Instagram and Twitter have logo’s that instantly resonate with the user.

Adding memorable screenshots – Memorable and informative screenshots that convey your app’s functionality convert visitors into users by convincing them to download it.

Post-launch strategies:

Creating an app and launching it into the app store is just the beginning. The next part is to market your app – paid marketing and organic marketing.

Organic marketing – When you market your app organically without spending money on it, it is ensured that your app’s downloads are consistent.

Here is how CROMOSYS does that for you:

- Using app store analytics tools App Annie and MobileDevHQ to track Top Charts and Search Rankings of your app and keeping a tab on your competitors.

Press releases – Getting your app featured on app review sites such as 148apps and AppAdvice, promoting it on social media channels such as Twitter, LinkedIn, Facebook and Google+, email marketing, pitching in influencer bloggers to write about the app on the day of the launch and creating an eye-grabbing microsite to generate the right buzz about your app.

Getting app store reviews - Strategically asking users to review the app, either by offering incentives or by getting your friends and family rate and review them, we make sure that your app tops the search charts.

Paid marketing – Paid marketing is the best way to make your app top the app store download charts. So if you have a budget set aside for paid marketing, we will do it in the following ways:

Using mobile app tracking – We use this tool to track and analyze the exact number of downloads coming from each paid source.

By running bust paid add campaigns, there is a boost in the number of downloads thereby making your app top the App store charts and once it reaches the top notch, reduce the add spending and keep it consistent on organic basis.

Cromosys believes that success of an app is not by luck, but by design. We use app store marketing to build massively successful apps that take your business to the next level. To know more about the Cromosys App Marketing Services, Kindly visit at http://www.cromosys.com/mobile-app-marketing.html