News & Information Website For Carrick, Pittsburgh, Pennsylvania

PITTSBURGH - Nov. 8, 2014 - PRLog -- A new, hyperlocal website, CarrickExtra.com, now serves the 10,000 people who live in Carrick, a neighborhood in South Pittsburgh, Pennsylvania.

News content is about the everyday stories of Carrick and surrounding communities as the neighborhood continues to change.

CarrickExtra.com also offers information about the Carrick, Bon Air, Brookline, Knoxville, Mt. Oliver, Overbrook and St. Clair neighborhoods of Pittsburgh along with Baldwin Borough, Brentwood and Mt. Oliver Borough. Weather is provided by the National Weather Service.

The staff is conducting a needs assessment of the community through surveying community, political, education, religious, nonprofit, business and other leaders about what Carrick needs and what is working well in the community.

Studies show that more than 25% of the people who live in a community will visit a local website once or more a week. That's quite a potential audience size for CarrickExtra.com.

The launch of CarrickExtra.com is part of a growing trend of hyperlocal websites serving communities throughout the United States. Hyperlocal websites focus on just one local neighborhood of 5,000 to 10,000 people up to 40,000 or 50,000. This trend has become so pronounced that several journalism schools, Pew Research and other organizations study hyperlocal websites & report their findings.

Part of what drives the growth of these hyperlocal websites is that newspapers are shrinking. People do not read them the way they used to. Less advertising dollars flow into newspapers than ever, making less money available for reporting. Newspapers employ fewer reporters, leaving local stories untold. At the same time, fewer people get their news from television, newspapers or radio – in part because they get their news online.

CarrickExtra.com provides affordable advertising for local businesses including display ads, website design and hosting, and Internet marketing services. Not enough local businesses have websites, which enhance credibility, educate people about businesses, allow them to be found by search engines, gather feedback through contact forms and may even bring new customers through the front doors of their brick and mortar businesses. Advertising on CarrickExtra.com benefits local businesses while helping Carrick by sponsoring CarrickExtra.com.