Peter Nygard's Store Within a Store

TORONTO - Nov. 4, 2014 - PRLog -- In Winnipeg’s southend a group of men will congregate around a flat screen TV and chat about the lackluster performance of the city’s beloved football team. To be sure, it is a common sight around town: men sipping lattes at a coffee bar, talking sports.

What makes this group so unique, however, is that they are not at a café in little Italy, but rather at NYGÅRD Fashion, their wives browsing the racks not more than 100 feet away. And so, one by one, they will be called upon for their opinion at the change room and bid farewell to the rest of the men. The cycle will continue until closing time.

“It is a store within a store environment, committed first and foremost to offering the fit for every woman, but having a little something for everyone.”

With the café, online kiosks, travel and dry cleaning services, and a real time tailor shop on premises, the NYGÅRD Fashion stores are truly unique. Like the concept, ranging from 10,000- 15,000 sq feet, they are big, showcasing each of the company’s eight brands - Peter Nygård, Bianca Nygård, Bianca Nygård Weekend, NYGÅRD Collection, ALIA, Tan-Jay, Allison Daley and Investments – in an all NYGÅRD product environment. And the response has been extremely positive. So positive, in fact, that in 2008 the company opened locations in Burnaby, Calgary, Mississauga, Winnipeg and Thunder Bay and will be opening others in Kingston and Vancouver in the coming months.

Known for its affordable, high-quality, high fashion clothing, NYGÅRD prides itself not only on offering something for every occasion, but in making women feel their best. At NYGÅRD Fashion, customers can find eveningwear suitable for a show premiere or gala alongside active wear perfect for yoga classes or running the kids to soccer. And all in what they have coined ‘real women sizes’. For the petite woman, clothing is available in sizes four to eight. Regular sizes fit six to 16 and Women’s sizes from 16 to 24.

Special sections like Denim and Black & White carry the staples of any wardrobe while at the Designer Fashion Exchange (DFX) bargain hunters can pick up items for 50 to 90 percent off the regular price. To complete the look, there are chic belts, hats, fashion jewelry, fragrances and more.

In an attempt to interact with and educate the customers, NYGÅRD Fashion stores offer ongoing fit clinics on sizing, colour palettes, seasonal top trends and building a wardrobe that is ageless, timeless and priceless.

Should NYGÅRD Fashion be out of a size or style…no problem. Computer stations allow customers to search NYGÅRD.com and order the product to be delivered free of charge directly to the store, which thanks to the concept and unlike anywhere else, women might even be able to convince the men in their lives to pick up.

www.PeterNygardGlobal.com