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Follow on Google News | Leading Travel Company Named Five Time Honoree of Prestigious Magellan AwardsExpedia CruiseShipCenters Receives Recognition in the Web Marketing and Direct Mail Categories
By: Expedia CruiseShipCenters This year, the cruise specialists received a Gold Magellan Award in the Web Marketing/Advertising category for its email newsletter program, as well as a Silver Magellan in the Direct Mail category for Expedia CruiseShipCenter’ The company’s newly redesigned and rebranded 7SEAS Club email newsletter program consists of three core email newsletters, CruiseShipNews®, CruiseShipFlash® and CruiseShipWeekly®, that are delivered to more than 1 million subscribers. Over a course of a year, the newsletter program receives more than 100 million impressions and accounts for more than 80 percent of the company’s website visitors. Dream Voyages® is a 64 page custom-designed cruise and travel magazine that is sent to the most valued customers. Featuring an array of travel inspired editorial, imagery and an eclectic mix of cruise travel product ranging from contemporary to luxury to river cruises and land excursions, Dream Voyages showcases the best ships and destinations that cruise vacations have to offer. Each magazine is imprinted with the contact information of the local franchises and can be further personalized with custom letters and inserts within the piece. “As our company continues to grow, it is a privilege to be recognized for the fourth consecutive year with two Magellan Awards,” said Matthew Eichhorst, President of Expedia CruiseShipCenters. “We have put major emphasis on using technology to not only personalize our marketing materials to the local level but to also help us provide relevant content customized to our client's interests. Our programs have demonstrated to be a huge success with an increase in sales leads by 50 percent over the last year alone.” The honor adds to the already stellar list of Expedia CruiseShipCenters’ ABOUT EXPEDIA CRUISESHIPCENTERS Named a fast-growing franchise by MSN Money (http://money.msn.com/ Expedia is either a registered trademark or trademark of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2014 Expedia, Inc. All rights reserved. CST # 2029030-50 and CST # 20893-43 End
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