Sales Trustworthiness discussed on Business901 Podcast

ALEXANDRIA, Va. - Nov. 2, 2014 - PRLog -- The equation, Trustworthiness = (Credibility + Reliability + Intimacy) / Self-Orientation, was a central part of a discussion with Charles Green, author of a series of books that have long been a favorite of mine. Host Dager said, "I own all of them and even have one in both print and audio. These books seem to be timeless and never more on point than the present."

You can find the list of Green's books, the podcast and transcription at the Business901 blog, on the page, The Trust Equation (http://business901.com/podcast-2/sales/the-trust-equation/).The Business901 Podcast offers visitors the opportunity to listen to current business topics such as discussions on Lean, Design Thinking, Service Design, Six Sigma and Marketing.

About Business901 (https://business901.com/) provides direction in areas such as Lean Marketing and Lean Services. Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts.

Joe has participated with companies involved in retail, manufacturing, software and professional services along their quality journey. In these companies, Joe developed and implemented sales and marketing strategies. Always being a process thinker, he attached Lean to the way of implementing sales and marketing and has advanced those practices through Design Thinking and Service Design concepts.

The Business901 Blog and Podcast include many leading edge thinkers and been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange. Joe has authored five books with the most recent published this year, Cap-Do.