New Summary Available for Think Bigger

Oct. 31, 2014 - PRLog -- Big Data provides an opportunity for businesses to keep pace with today's info-centric society. With the proliferation of digital media, sensor-enabled devices, and kilobyte-level databases, consumers themselves use technology to track their behaviors and purchases. It is essential for businesses to keep pace by creating calculated estimates for strategic plans that effectively market to today's "quantified self." Mark van Rijmenam shows in Think Bigger that tactics such gamification, loyalty programs, and badges are important elements of his approach to making Big Data work powerfully for the growth and profit of established and emerging businesses and organizations.

According to the author:

*Using Big Data changes the culture of a business or organization. Employees must be trained to integrate data collection at every opportunity. Management must integrate Big Data scientists into the workforce. Executive decisions must be based on data-driven information.

*Big Data necessitates the use of Big Security. Stolen data leads to crime. Businesses must develop robust security measures to protect their data. They must also create dynamic crisis-management plans to deal with malicious hacking.

*There are four simple guidelines for using on-the-go Big Data. A business that wants to break into mobile-device driven markets must use simple visualizations, produce fast loading content, use voice recognition, and provide secure transmissions.

*The Quantified-Self represents the consumer side of Big Data. In the modern era, consumers are interested in and able to track their personal buying decisions. Customers can track their own eating, sleeping, purchasing, and exercising patterns. To engage the quantified self, products must use integrated sensors.

*Gamification is using the elements of a game in non-game situations. When gamification is combined with Big Data, businesses can successfully market to the quantified-self. Gamification can also be used to increase employee productivity, enhance consumer interaction, and transform consumer behaviors.

*A company that integrates Big Data into its strategy is an information-centric company. These companies are comprehensive in the collection of data, using social media, logs, sensors, and multiple data-streams. Data-scientists are used in information-centric organizations to transform raw data into powerful information.

*Big Data requires organizations to embrace new ethical policies. Information carries responsibility. Businesses must provide transparency in informing customers about their data-collection policies and methods. A company's privacy policy should be simple and consistent. Big Data Privacy should become a part of any information-centric company's corporate DNA.

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