Simplify360 research: Real estate can do way better on social media

BENGALURU, India - Oct. 31, 2014 - PRLog -- Vang Lian, Research Head at Simplify360 said "Social media is a new avenue for real estate industry. Real estate developers are not making the most out of it. With the ability to take things to the personal level, they need to find better ways to engage with potential customer".

The analysis revealed there have been 4.6K conversations around real estate in the last one month alone mostly on the controversial land deal between Vadra and real estate giant and JLL Investment Sale India’s Growing Real Estate Opportunity news. Kolte Patil Developers had the highest share of buzz with clear 30% share of voice, primarily because of the recently announced Q2FY15 revenue.  Omaxe contributed 17% of the buzz closely followed by DLF at 15%. Altogether the top three players were responsible for 60% of the buzz share.

Sobha Developers performed the best on Facebook with maximum number of fans (27%), followed by Raheja (18%), Wadhwa (13%) and Hiranandani (17%). Percentage engagement for Vijay Raja Group was the highest. Though the fans of Anant Raj, Sg Estate Ltd and Urban tree are less, they have good percentage of fans engaged.

No brand has yet exploited the potential of Twitter. Although there was no clear leader, yet Raheja Developers and Earth Infrastructure Ltd lead in the number of followers, while the mentions for CBRE were the highest.

For more details on the research you may refer to http://simplify360.com/blog/kolte-patil-developers-leads-...

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About Simplify360

Simplify360, is a leading social business intelligence firm.

Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.

We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis.

Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries.

If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com