SoundviewPro Publishes Video Course on Content Marketing with Jon Wuebben

PHILADELPHIA - Oct. 30, 2014 - PRLog -- A Comprehensive Guide to Marketing Through Outstanding Content

If you previously viewed content marketing as something that is too time intensive, too expensive or the domain of large companies, this course will change your mind and your business. Content marketing expert Jon Wuebben will show that there is no better and more affordable way to market your products and services today.

The course begins with an overview of content marketing. You’ll learn about the content lifecycle and the workings of the content marketing machine. In Class Two, Wuebben focuses on content writing. One of the cornerstones of this class is the concept of brand journalism.

Class Three will help you conquer one of the most difficult aspects of content marketing: content strategy. Wuebben goes in depth on how to define your brand and strategize your various content marketing channels. The final class is critical for business leaders because it teaches you how to measure the effectiveness of your content. Learn eight key performance indicators and the measurement tools you can use to ensure success. Learn more at https://www.soundviewpro.com/online-courses/_/content-marketing-the-master-class.

What You’ll Learn

•The components of the content lifecycle.

•Five ways to leverage journalistic principles.

•How to connect sales to your content strategy.

•Seven tips to implement your content strategy.

•Six magic metrics to give you ROI on content marketing.

Jon Wuebben is the founder and CEO of Content Launch. His 2012 book Content is Currency: Developing Powerful Content for Web & Mobile has helped thousands of companies learn how to plan, create, distribute and manage content. Wuebben has spoken around the globe on a variety of topics in content marketing, mobile marketing and entrepreneurship at Content Marketing World, Online Marketing Summit and South by Southwest (SXSW), and dozens of other events. He holds an MBA in International Marketing from Thunderbird, the American Graduate School of International Management.

About SoundviewPro

SoundviewPro is a fast-growing library of self-paced video training courses focused around the business and technical skills necessary to succeed in the business world today. Every course is free of charge and consists of a group of classes broken up into sections. Every section contains a short video which allows for easy display on mobile devices and tablets. Each instructor is an expert in their field and Soundview brings that expertise to bear in these concise, skill-based courses. Visit http://www.soundviewpro.com for more information about SoundviewPro.