NN4M Delivers Kindle Version of River Island’s Retail App

WEST GATE, U.K. - Oct. 30, 2014 - PRLog -- Market leader NN4M recently unveiled a Kindle version of River Island’s transactional shopping app. This move makes River Island one of the first major retailers to extend their offering to the Amazon-owned platform and also marks the company’s determination to reach users throughout the m-commerce market. River Island is one of a very select group of UK retailers with Kindle apps, including Debenhams, ASDA and Lidl.

River Island already offers high-performing iPhone, Android, iPad and Blackberry apps, which have collectively achieved more than 3,600,000 unique device downloads and sent the retailer’s sales soaring.

The new Kindle app allows users to shop the entire River Island product range on the go, view trends and check in at local stores at the touch of a button. Users can share purchases via social media and check stock at their nearest store to avoid disappointment.

“As an ever expanding brand, NN4M has enabled us to allow our customers to shop across a multitude of devices.  The launch of the app on Kindle offers our customers yet another device for shopping online,” said Seveena Burgess, Site Experience Manager at River Island.

“We’re delighted to have brought River Island’s vision to life on Kindle. The success of River Island’s existing iPhone, Android, Blackberry and iPad apps has emphasized not only that customers find the app-based shopping experience far more immersive and satisfying than traditional websites, but that consumers are increasingly interested in a seamless experience across a range of devices,” said Jonathan Heap, CTO at NN4M.

About NN4M

Founded in 2006, NN4M is a leading provider of fully integrated, transactional retail apps and mobile solutions. The award-winning company works with a raft of industry leaders including River Island, Debenhams and Mothercare to create compelling, intuitive realisations of the retail and commerce experience across a multitude of digital platforms. Unremittingly results-focused, NN4M is an expert partner helping major brands forge an innovative and measurable approach to m-commerce that goes beyond the boundaries of traditional e-commerce operations. For more information, visit www.nn4m.com or follow NN4M on Twitter at @noneed4mirrors.