Catalog Agency The Drohan Group Offers Marketers Brand Tangibility

SAN FRANCISCO - Oct. 29, 2014 - PRLog -- San Francisco Bay Area catalog agency The Drohan Group announced its launch today. Agency Founder and CEO Michele Drohan is an industry expert having built her career at catalog agencies Haggin Marketing, Ryan Partnership and Epsilon Marketing, where she recently served as Managing Director of the San Francisco office and managed innovative catalog programs for clients such as ATT, American Express, USAA and others.

Drohan identified an opportunity in the market for an agency with a singular focus on catalog marketing; one that recognizes the unique opportunities for print catalogs in a marketing landscape where the conversation is currently dominated by digital.

“I noticed a trend of catalog agencies adding digital services to their model, taking focus away from the core services at a time when catalog marketing is extremely relevant,” said Drohan. “Catalog marketing is tangible, measureable and—when done well—a critical tool in almost any company’s marketing mix. Catalogs are the only marketing vehicle that enables a brand to tell its story and sell its products and services in an environment free from distractions.”

The Drohan Group will specialize in creating print catalogs that tell brand stories in a transactional environment. “We appeal to the modern consumer by creating design-forward shopping experiences that capture attention, promote discovery, and pave the way to the e-shopping cart,” said Drohan.

Drohan said that now is the time to include catalogs in the marketing mix because “the modern consumer is digitally fatigued, distracted when they’re online, and looking for ways to disconnect.” The data backs up Drohan’s assertions – a 2014 study released by research company Millward Brown concludes that when it comes to marketing, “Success will not go to those who focus on screens alone.”

The agency model was designed with client service in mind. The agency will create purpose-built teams for each client. Drohan says this approach allows category experts to collaborate on each project and eliminates unnecessary overhead and administrative time charged to clients. “Our clients pay for the talent, and only the talent. They don’t pay for agency parties and a lot of executives. We come together only to work on our clients’ businesses.”

For more information please visit http://thedrohangroup.com