India Cold Chain Market Outlook –Market driven by retailgrowth & shift towards horticultural crops

MUMBAI, India - Oct. 29, 2014 - PRLog -- Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Cold Chain Market in India 2014’.Growth in organized retail andshift towards horticultural crops by farmers to evade risk boosts the demand for cold chain in India.

India is the second largest producer of fruits and vegetables in the world. Due to lack of adequate cold storage facilities, more than INR 100bnworth of fresh produce is wasted every year in the country. In absence of improvements in the area of cold chain infrastructure, food wastage problemis likely to grow furthermore. More modern facilities along with planned establishment between the point of production and market can help India improve the situation, helping it lower wastage and increase profitability.

Netscribes’ latest market research report titled Cold Chain Market in India 2014 illuminates the dynamics in the domestic cold storage and chain operations. Growth in organized retail and the food processing sector drives the cold chain market in India. Further shift towards horticultural crops by farmers to evade risk boosts the demand for cold chain. Rising demand for cold storage in pharmaceutical sector is also driving the growth in cold chain market.