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Follow on Google News | India Toiletries and Household Cleansing Market Outlook to 2019 - Ken ResearchIndia toiletries and cleansing agent market research report provides statistics on the industry revenue, demand, export and import, trends and development and market share and brand analysis of toilet cleaning, floor cleaning, dish washing.
By: Ken Research The household care market of India is a burgeoning industry which comprises of products used for the upkeep of houses for day-to-day use. The rapid urbanization of the Indian population along with rising awareness pertaining to home hygiene has led to the growth of the demand for homecare products. The household care has been in general perceived as chore which has been transitioning rapidly, impelled by consumers’ desire to be ‘house- proud. This has resulted in the creation of a marketplace of easy-to-use, convenient and multipurpose products. However, the industry is characterized by low penetration rates and is presently in development phase, with the presence of only limited number of players, thus making it an oligopolistic organized market. The rise in personal disposable income along with the changing lifestyles of the rural and urban population and the rising awareness pertaining to maintenance of hygienic conditions at home have contributed towards promoting the sales of toiletries and household cleansing products in India. The toiletries and household cleansing market is expected to grow at a CAGR of 16.36% from FY’2014-FY’ Floor cleaning market is the second largest product category of the toiletries and household cleansing market of India with revenues reported at INR ~ million in FY’2014. The floor cleaning market has been further segmented into dish wash bars, liquid and powder in which dish wash bars commanded a predominant share. Lizol, Domex and Mr Muscle were the major players of the dish washing market with Lizol positioned as the market leader with a revenue contribution of INR ~ million in FY’2014. The toilet cleaning market had displayed a revenue growth of ~% from FY’2009-FY’ Liquid hand wash is a concentrated market with very few major brands operating in the market. The major brands are Dettol, Savlon, Lifebuoy and Palmolive among others. Dettol dominated the market with a revenue share of ~% in FY’2014. The liquid hand wash market was valued at INR ~ million in FY’2009 and grew to INR ~ million in FY’2014 at a CAGR of ~%. The market is expected to grow in the coming years with increasing number of innovative product launches by the existing players focusing on niche uses and convenience such as multifunctional cleaners. These multifunctional cleaners could be used for multiple domestic applications or liquid hand washes which exhibits both skincare and germicidal properties. The preferability for the non-ionic surfactants with their inherent bio-friendly properties and degradability are also likely to make headway in the household care market of the country. Key Topics Covered in the Report: The market size of the India Toiletries and Household Cleansing Market. The market size of the India Dish Washing, Floor Cleaning, Toilet Cleaning, Liquid Hand washes Market. Market segmentation of the India Toiletries and Household Cleansing Market on the basis of product types. Market segmentation of the Dish Washing Market on the basis of types of products, , rural and urban demand, organized and unorganized market Market segmentation of the Floor Cleaning Market on the basis of residential and institutional sales, rural and urban demand, organized and unorganized markets Market segmentation of the Toilet Cleaning Market on the basis of product types, residential and institutional sales, rural and urban demand, organized and unorganized markets. Market segmentation of the Toilet Cleaning Market on the basis of product types, residential and institutional sales, rural and urban demand, organized and unorganized markets Trends and Developments in the India toiletries and cleansing agent industry – Dish Washing, Floor Cleaning, Toilet Cleaning and Liquid Hand washes markets. Competitive landscape, Brand Analysis and detailed company profiles of the major manufacturers of Dish Washing, Floor Cleaning, Toilet Cleaning Products and Liquid Hand washes in India. Future outlook and projections of the India India toiletries and cleansing agents industry – Dish Washing, Floor Cleaning, Toilet Cleaning Products and Liquid Hand washes on the basis of revenues. Source- https://www.kenresearch.com/ End
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