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Follow on Google News | 13.23 billion Riyal of new business generated for the global travel industry at the preceding WTMElaf Group to throw the spotlight on its contributions towards the development of Saudi tourism at this year’s WTM
By: Orient Planet The 2013 edition of the World Travel Market (WTM), the leading global event for the travel industry, successfully resulted in the generation of over SAR 13.23 billion worth of new businesses for the global travel industry. The positive response affirms the event’s role as a strategic platform for travel and tourism based-businesses, organizations and government agencies to explore potential business opportunities— Participating under the umbrella of the Saudi Commission for Tourism and Antiquities (SCTA), Elaf Group representatives will be sharing the Saudi tourism experience in a step towards increasing the company’s business and promoting the country’s tourism image. Most importantly, the Elaf team will showcasing its services to potential Muslim clients—encouraging them to visit the Holy City of Makkah for their Umrah or Hajj pilgrimage and to also visit the Holy Mosque in the city of Madina. Ziyad Bin Mahfouz, President, Elaf Group of Companies, said, “We are participating at WTM for the first time this year due to the success and positive results that it has achieved over the last few years. In fact, last year’s edition of WTM generated 54.64 per cent of direct purchasing activities for exhibitor’s services, further reflecting a 23.55 per cent influence on participants— “Elaf will showcase all its properties in the Kingdom and we will also contribute to show that the Saudi tourism is able to provide and fulfill the needs of international travelers coming to Saudi Arabia. Elaf Group, as a major key player in the industry, will emphasize on the attractive features and unique selling points of the industry and its capability to meet the needs of international and multinational travelers coming for business or for religious goals,” he concluded. End
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