La Razon Newspaper breaks into the Poconos Bi-Weekly to serve the Latin Community

Oct. 29, 2014 - PRLog -- La Razon Newspaper breaks into the Pocono market with a new Bi-Weekly publication that is aimed to meet the needs of the growing Latin Community.  La Razon has chosen Gil Coronado of CILA llc Management as Sales Director of the Poconos and Delaware area.  "I am excited to share this exciting new publication with the community, and provide them with the opportunity to share their ideas, stories and views with us.  One reason I chose to work with La Razon is because of Isa Pereyra.  It is because of her enthusiasm, and passion for the community- that I joined the La Razon team.  This passion is what unified both of us".

Gil Coronado of CILA llc Management is actively involved in the Pocono community for many years on events, such as the popular LA HISPANIDAD Event, Cinco De Mayo Event, as well as Shawnee Riverfest, a concert benefiting the E Stroudsburg Salvation Army, which he founded.  His credits also include working with Christina Luna of the popular Pocono 96.7 radio show "Tu Voz con Christina", 20 plus years of auto sales experience, and has music and music video production credits ("California", "Picture Perfect", "You Get Me That Way" and "Now That You're Gone").  "I enjoy working with talent, events and projects that I believe in." says Coronado.

"Gil Coronado, of CILA llc Management was vital in helping me transition from college radio to commercial radio.  Gil realized the opportunity to bring together his latin roots to a place where Hispanics would have a voice in joining all cultures together.  This started with The Tu Voz con Christina Radio Show, and he is expanding his voice and talents with other media.  We at Tu Voz con Christina are so happy to see how he is extending the Latin voice in our community and we embrace his work" says Christina Luna.

La Razon Newpaper is currently circulating in the Allentown and Bethlehem markets since 2006.  Founded in Allentown by Peruvian Entrepeneur Jose Allpaza.  Now, with the addition of the Poconos and Delaware markets, they plan to circulate 6000 copies Bi-Weekly.  La Razon Newspaper features local, national, and international stories, entertainment, and news that matter to the Latin Community.  Also, local business advertisements are seen through out this newspaper giving it a community vibe.  Isa Pereyra, CEO of La Razon is also the founder of the popular Latino Espectacular Magazine.

Latino Espectacular Magazine currently is in circulation in Lehigh Valley PA, Miami FLA, New York City NY and Pocono Region.   Latino Espectacular started over 15 years ago by Isa Pereyra, originally from the Dominican Republic.  Isa resided in NYC when she came to the states, and then eventually moved to the Allentown, PA area along with her 3 children.  She persued a successful career in media communications,  currently producing a 3 hour TV program called "Domingos Espectacular" Sundays on Channel 50 from 6- 9 pm.  Isa has won countless awards for her work including "El Microfono del Oro", "Premios Estrella", "PLACA", to name a few and even recognition from PA Governor Tom Corbett, Congressman Charlie Dent, City Councils Cynthia Mota and Judy Gundy, Mayor Ed Pawlowski, and Senator Pat Brown. In 2008, Isa was the first Dominican to be given the Human Relations Award in the city of Allentown.  In total, Isa Pereyra has recieved over 50 awards through out her career for her sales, marketing and communication work.  Isa Pereyra is also the creator of Pennsylvania's Golden Latin Awards, given yearly in recognition of musicians, entrepeneurs, and community leaders serving the Latin Community.  She also formed the first community Ballet Folklorico Dominicano in Lehigh Valley.  Ballet Folklorico Dominicano is a performance dance group that performs traditional Dominican music in authentic costumes of the country. Isa believes in giving back to the community.  The folklore group donates performances to charity events and community festivals.

Gil Coronado is excited to work with Isa Pereyra and the La Razon team, and provide the Pocono community with this exciting new publication.

What: La Razon Newspaper Pocono Release

Where: Pocono and Delware Community

When:  October 29th, 2014

Who: General Public and Press

Contact: Gil Coronado, 201-753-0093 for story ideas, advertising information email:gcoronado.cila@gmail.com

#   #   #    #