Small Business Leads Need Nurturing and Care

Boingnet Releases Lightweight Marketing Automation With Drip Nurturing
ROCKLAND, Mass. - Oct. 27, 2014 - PRLog -- Boingnet has released groundbreaking lightweight marketing automation software for small businesses and agencies designed to capture, nurture and convert leads. New drip nurturing capabilities allow marketers to guide their leads through predetermined follow up without the expense, difficulty and time required from traditional marketing automation platforms. Boingnet’s new features are easy to implement and work for smaller organization budgets.

Lead nurturing as a functionality has been identified as the number one most important feature to marketing automation software buyers, according to a survey from Pepper Global. Boingnet’s new lead nurturing capabilities enable marketers to effectively guide each lead through their unique buyer’s journey. Boingnet CEO Dennis Kelly states, “Small businesses and agencies spend significant time and energy  on generating leads, just like their larger competitors. The expensive, heavy marketing automation suites designed to nurture those leads just don’t work for smaller organizations and agencies. Boingnet is excited to announce our new lightweight platform designed to help marketers take control of their leads”.

Boingnet’s marketing principles continue to focus on content quality and personalization. The new capabilities within Boingnet combine “drip” technology and nurturing concepts into one integrated cross channel platform. This drip nurturing process helping marketers to identify certain segments of their targets and deliver them relevant content based on their profiles and behaviors. These automated campaigns gather data and deliver stronger leads further down the sales funnel becoming a salesperson’s best friend.

Boingnet combined the demands of today's marketing trends with customer feedback to improve the overall user experience from start to finish.  With a new easy to use template editor, marketers can create mobile friendly, personalized emails and landing pages within a few hours, not days. Boingnet’s lightweight marketing automation platform provides the necessary tools for marketers to easily build cross channel campaigns, while Boingnet nurtures and converts leads along the way.

###

Boingnet’s lightweight marketing automation platform makes it easy for marketers and agencies to build  powerful campaigns with personalized email marketing, drip campaigns, web landing pages, microsites, direct mail pURL marketing and mobile channels. Boingnet lives in the cloud and makes it possible to avoid IT and consultants. Boingnet is affordable for businesses and agencies of all sizes.

Media Contact
Charles Rubino
***@boingnet.com
7814216291
End



Like PRLog?
9K2K1K
Click to Share