Website of the Year India 2014: Start voting for your favourite websites

Oct. 27, 2014 - PRLog -- Website of the Year India 2014: Start voting for your favourite websites!

India, Hyderabad, 27 October 2014 – Voting for the Website of the Year India has officially started! The Indian public can vote for their favourite websites, starting today up to and including 5 December 2014. Around 250 websites have been nominated in 21 different categories this year.

Nominated websites are judged on content, navigation, design and recommendation intention. In each category there are two prizes to be won: the Best and the Most Popular Website of the Year. The ‘Best Website’ is the site with the highest average score on content, navigation, design and recommendation intention. The ‘Most Popular Website’ is the site with the highest number of votes. The overall winner is the website with the best combined score will be bestowed with the coveted title ‘The Website of the Year India 2014’. Voting is open now at websiteoftheyear.co.in.

2014 signals the ninth consecutive year this independent election is being organised by MetrixLab, a global insights and analytics provider. Last year, about 1,25,000 votes decided the WOTY 2013 winners making the Website of the Year India election one of the largest online public prizes in our country. Winners in 2013 included Tata Motors, Apollo Hospital, Uninor, Naukri, Bharat Matrimony, Times of India, Economic times, MakeMyTrip, Yatra & Flipkart. It would be interesting to find if these websites are able to defend their WOTY titles this year as well.

Winfred Samson, head of Markettools Research India, a MetrixLab company states: “Website of the Year is a great initiative that MetrixLab is proud to conduct annually. As digital is now a central part of any brand’s marketing strategy, the quality of their website, and its ability to stand out against the competition, is a more important factor than ever. We are so pleased to be able to recognize the top performing websites in the India, and to ensure that the Indian market is aware of which brands they should be watching, and who is delivering great digital content via their website! Like last year, we are glad to associate with Ship2myID.com, as our lead sponsors. We hope to see a fierce but healthy competition amongst the competing websites this year, and expect over a million votes.”

Besides the India, the vote is also held in the Netherlands, Germany, France, Spain, Italy, UK, Brazil and China.

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