Moxie Ushers in Holiday Season with Fralinger’s Fudge Campaign

ARLINGTON, Texas - Oct. 22, 2014 - PRLog -- To design the most compelling promotional campaign, Moxie team members recently visited Atlantic City to meet with a new client and to learn more about the business. Morgan, the company’s director of operations, explained, “We got the chance to meet with Frank, the CEO of James' Candy Company and tour their fudge factory.” The experience helped to inspire Moxie’s promotional specialists as they crafted a striking, customized initiative for Fralinger’s Fudge.

The company frequently provides their team members with travel opportunities, ranging from industry conferences to relaxing beach getaways. Meeting with a new client in a hands-on setting offered unique benefits, and Moxie took full advantage by taking one of their top performers on the excursion.

Morgan commented, “Bon, promoted to assistant management this week, was selected to attend the client meeting and factory tour. Bon consistently sets an excellent example when it comes to compliance with retailers and has trained more than half of our office on different programs.”

Moxie Embarks on Ground-Breaking New Campaign to Diverse Client Portfolio

As part of the firm’s promotional push this holiday season, Moxie has teamed up with a national wholesaler to bring Fralinger’s Fudge to a wide array of new customers. The entire team is excited by the possibilities of joining forces with such a renowned chain. As Morgan put it, “Expanding into these venues gives us an additional six stores in the Fort Worth market alone in which to represent our brands. This will allow us the opportunity to double in size!”

The opportunity to promote a high-quality product like Fralinger’s Fudge in a prestigious retail outlet was too good to pass up, and Moxie is sure to become an even more attractive option for prospective clients due to these ambitious new relationships.

Moxie Adds to Diverse Client Portfolio

Moxie is honored to be working with Fralinger’s Fudge and the James’ Candy Company. The company’s promotional specialists had the opportunity chance to gain tremendous insight into their new client’s history during the Atlantic City trip.

As Morgan explained, “This family business has been around since the 1900's and we got to hear from Frank himself about how his family got involved in the candy making industry. We learned how all the fudge is homemade in steam kettles, with 30% less sugar and more cream than other fudge manufacturers use, which delivers a higher quality product to the customer!”

Moxie has earned a reputation as a leading provider of experiential promotions, and this new campaign gives the company a chance to further build its credentials.

About Moxie Marketing

Moxie Marketing is an innovative marketing and consulting services firm that specializes in dynamic promotional events and generating unique strategies for exploring new markets. The firm’s marketing strategists create outreach campaigns that form personal relationships between a business and their customers. By seamlessly integrating their campaigns into the consumer experience they generate remarkable and immediate results. Through serving a diverse clientele, Moxie Marketing has developed the flexibility to effectively serve nearly any type of industry. To learn more about the services they provide, please visit www.moxietexas.com.