Soundview to Publish Summary of How the World Sees You by Sally Hogshead

PHILADELPHIA - Oct. 22, 2014 - PRLog -- How the World Sees You gives a step-by-step method to help you know what makes you valuable to others, which will help you to be more authentic, confident and able to be at your best to create better relationships, grow your business and become even more valuable to those who matter most. Learn more at http://www.summary.com/book-summaries/_/How-the-World-Sees-You.

World-class branding expert and best-selling author Sally Hogshead, discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising awards.

Her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation, has been translated into over 12 languages. The science of fascination is based on Hogshead’s decade of research with 500,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

About Soundview Executive Book Summaries

Founded in 1978, Soundview pioneered the concept of distilling the key points and ideas of full-length business books into easy-to-read 8-page text and 20-minute audio summaries, helping readers maximize their time and business intelligence. They have continued to enhance the summary content with author interviews, interactive author webinars, and video interviews with executives. Soundview’s 100,000+ subscribers worldwide include CEOs, government leaders, entrepreneurs, business consultants, academics, and students. Soundview is a part of the Philadelphia, Pa.-based Concentrated Knowledge Corporation. Visit http://www.summary.com/new for more information about Soundview Executive Book Summaries.