Actify NYC on the Importance of Team Training

NEW HYDE PARK, N.Y. - Oct. 21, 2014 - PRLog -- The executives at Actify NYC take pride in their training program. “We have been holding daily training sessions for our marketing specialists,” declared Nick, the firm’s director of operations. “Our goal is to help every single team member succeed, and training is the best way to provide them with the knowledge and confidence that success requires.”

Nick’s strong view on training is more than just a personal opinion, but a belief based on research. “When talking about the value of training and its impact on an organization, I refer to the work of Laurie Bassi,” explained Nick. “Bassi outlined the different effects that training can have on an organization in a study published in 2002. After that, she and a research partner started a firm that bought stocks exclusively from companies that invested heavily in training. They did it to prove the validity of their research. The stocks purchased by the firm had a 24% return on investment for two years straight.”

Says Nick, “One of the specific values of training is that well-prepared team members are going to attract and keep more clients. Losing just 1% of your customers can have a 5% impact on your bottom line.”

Another important point Nick makes has to do with the way associates view training opportunities. “Our focus on training expresses our commitment to the success of each and every one of our team members. They see that we value and support them, which in turn keeps morale high,” Nick stated. Low morale may not sound like the worst thing that could happen, but according to Nick it presents a real financial problem. “In another study I’ve read, low morale is shown to cost businesses in America $350 billion every year.”

For these reasons and more, Nick sees a well-developed training program as a necessity. “There are companies out there that pride themselves on a sink-or-swim philosophy, but that seems shortsighted to me. Long term, you’ll end up with a confused and frustrated group of people. The best way to create a team that is committed and engaged is by training them.”

Training and Development For New Marketing Specialists With Actify NYC

Actify NYC’s approach to developing their newest associates involves pairing them with more experienced marketing professionals. This solution allows the experience and resourcefulness of their seasoned team members to combine with the enthusiasm and innovative spirit of their fresh associates in a way that benefits the entire organization.

Nick expresses his commitment to the success of each new person through this method, which combines guidance with practical training. Through this well-structured and self-guided program, new team members learn to deliver outstanding promotional campaigns with a high return on investment. This presents exciting opportunities for career-oriented individuals.

About Actify NYC

   Actify NYC is a full-service provider of interactive promotions that produce winning results for clients of all sizes. Their branding specialists apply cutting-edge research techniques to fully understand each client’s ideal audience to ensure they never fail in reaching their targets. The firm’s team of talented professionals brings passion and precision to every campaign strategy they design, driving results that their clients see in both expanded market reach and enhanced bottom lines. With the ability to reach customers quickly and efficiently, the firm produces a high return on investment while delivering measurable results.