22 Design creates video to explain Camden Council’s funding challenges

LONDON - Oct. 20, 2014 - PRLog -- Clerkenwell-based agency 22 Design has created an innovative video for Camden Council, setting out the impact of central government funding cuts for their residents.

Watch the video here:
http://www.22design.co.uk/portfolio-item/camden-councils-financial-challenge/

The Council will be one of the hardest-hit financially in the country over the next few years, and the video makes clear the implications, using a simple and accessible animated style.

In the spirit of financial transparency, on its website the Council even reveals the total cost of making the video – an extremely competitive £6,000. Money that the Council feels is well worth spending in order to get the message across, and give residents the opportunity to tell them what they regard as the most important priorities.

David Morgan, Managing Director of 22 Design, commented: “Communicating the tough choices that the Council faces in a clear and honest way was a really interesting challenge. We needed to retain a lightness of touch, whilst reflecting the seriousness of the subject matter. We’re delighted with the result, and with the fact that we managed to deliver such good value in the process.”

22 Design is a full service agency with creativity and good design at the heart of everything they do. Their work ranges from integrated marketing campaigns, branding and digital solutions to social media. Based on Clerkenwell Green at the edge of the City of London, they combine creative thinking with creative doing, as well as going the extra 22 miles!

For more information contact Heidi Tucker on 020 7253 9229 or heidi@22design.co.uk