Style Coalition Appoints Former Condé Nast Executive as Senior Vice President, Sales & Marketing

NEW YORK - Oct. 17, 2014 - PRLog -- Leading influencer platform Style Coalition today announces the appointment of Anita Maiella, former SELF Associate Publisher and Vogue Fashion Director to Senior Vice President, Sales & Marketing.

“Advertisers are now seeing influencer marketing as an integral part of the media mix and we’ve experienced an overwhelming volume of inbound sales inquiries. In her new SVP role Anita will help Style Coalition continue to provide premium service to its existing client roster of more than 100 brands as well as pursue new business opportunities,” said Yuli Ziv, Style Coalition Founder and CEO. ”It is an exciting time for our industry and Style Coalition in particular. We built our reputation in the marketplace for the past five years and now we are ready to take a powerful leader position”.

Style Coalition’s network of top influencers now reaches more than 100MM followers across blogs and social platforms, which accounts to 20X growth in the past two years. Style Coalition attributes most of its growth to the proprietary technology platform released in January 2013. The platform connects network members’ social networks and analytics on the backend and allows sophisticated real time analytics on its multi-channel campaigns.

Maiella is responsible to further develop and execute the company’s revenue growth strategy, including the new Native Advertising solution, Premium Display, Custom Content and Video.

Most recently, Maiella was responsible for managing the sales and marketing teams for YouBeauty, a digital media property founded by Dr. Oz. Prior to this, she served as an Associate Publisher at Self and Self.com, where her responsibilities included advertising revenue across all platforms. Anita brings years of experience in the beauty, fashion and retail categories.

“It’s a pivotal moment for Style Coalition and I’m excited to leverage my experience and client base to build the Sales organization and lead the growth,” said Maiella.

About Style Coalition

Style Coalition is an influencer marketing platform helping brands tell stories by engaging its network of creative power influencers. Style Coalition has managed and produced a multitude of influencer-driven campaigns ranging from branded content to experiential marketing and rich media advertising and has established itself as one of the pioneers in this newly created market. Its proprietary first-to-market technology solution – Influencer Exchange – provides brands with advanced tools to search influencers, book campaigns and analyze ROI. Founded in 2008, today Style Coalition network reaches more than 100MM followers across top blogs and social media platforms in fashion, beauty, home design, food, art, travel and men’s lifestyle.
End



Like PRLog?
9K2K1K
Click to Share