Webs Launches Webs.soy, New Site Targeting U.S. Hispanic Small Business Owners

SILVER SPRING, Md. - Oct. 17, 2014 - PRLog -- Webs, the digital services division of Vistaprint N.V.  and provider of the world’s premier marketing platform for the small business, today announced the launch of its new website, www.webs.soy, with content specifically for the Latino audience in the United States. “Soy” means “I am” in Spanish and .SOY is a new top level domain by Google built for the U.S. Hispanic audience.  It’s a new space online for U.S. Hispanics, brands and publishers to build, create and share culturally relevant web content.

According to a 2013 report (http://www.geoscape.com/HBR/pdf/Geoscape_HispanicBusinessOwners_FINAL.pdf) by the U.S. Hispanic Chamber of Commerce, Hispanic-owned businesses have nearly doubled over the last decade, a rate more than twice the average national business growth rate during that period. With this tremendous growth, it’s clearer than ever that Hispanic business owners need access to tools that enable them to build and manage a professional online presence.

Webs makes marketing a small business simple with an easy-to-use suite of tools including website building, support for ecommerce, SEO Booster, social marketing tools, contact management, and more. The Webs website builder offers more than 500 highly customizable and mobile-optimized website layouts for more than 20 different industries. Additionally, Webs is the only DIY tool to allow users to effortlessly switch website layouts after editorial content has been added, enabling SMBs to easily adjust their online presence as their business evolves.

“With the number of Hispanic-owned small businesses growing every day, we thought it was important to provide them the tools necessary to easily and affordably build and manage a website,” said Scott Bowen, general manager, Webs. “By launching Webs.soy, Hispanic small business owners will be able to quickly identify our relevant content and tools in Spanish.”

About Webs

Webs provides an easy-to-use, reliable and cost-effective marketing platform specifically designed for the small business.  The Webs platform today powers the online marketing of millions of small businesses around the globe with its complete suite of products: Webs, Pagemodo™, and ContactMe™.  Webs customers tap the power of individual marketing products that enable small businesses to launch online, get noticed, engage customers and grow.  With website building, support for ecommerce, social marketing tools, contact management and mobile applications, Webs makes small business simple.  Webs product brands for the small business include Webs, the world’s most popular website builder; Pagemodo™, the award-winning social marketing suite; and ContactMe™, the segment’s first online customer relationship management tool.  Founded in 2001, Webs is a wholly owned subsidiary of Vistaprint N.V. , a leading online provider of professional marketing products and services to small business owners.  For more information, please visit www.webs.com, www.pagemodo.com, and www.contactme.com.

Pagemodo and ContactMe are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.