‘Be In It to Win It’ at the 4th annual Palm Coast BAC Business Expo on Nov. 7

PALM COAST, Fla. - Oct. 20, 2014 - PRLog -- Salamander Hotels and Resorts CEO Sheila Johnson and Orlando Magic Executive Vice President Charles Freeman will be the keynote speakers at the 4^th annual Palm Coast BAC Business Expo on Friday, Nov. 7.

“Be In It to Win It” is the theme for the 2014 BAC Business Expo, set for 8 a.m. to 1:30 p.m. at Hammock Beach Resort, 200 Ocean Crest Drive, Palm Coast (beachside in the Hammock). Registration is now under way for $99, including the annual O Awards luncheon presented by the Palm Coast Observer, a morning of keynote speakers and breakout sessions, and networking opportunities. Register at http://bacexpo.palmcoastgov.com/.

Johnson, whose company manages Hammock Beach Resort, will speak on “The Customer Experience.” In addition to being CEO of Salamander Hotels and Resorts, Johnson is a founding partner of Black Entertainment Television and the first African-American woman to be owner or managing partner in three professional sports franchises: the Washington Capitals, Washington Mystics and Washington Wizards.

“Pure Magic” will be the topic of the speech by Freeman, who is also the Orlando Magic’s chief revenue officer. Freeman, who oversees ticket sales and sponsorships, arena operations and retail departments for the Magic, was selected by SportsBusiness Journal’s “Forty Under 40” showcasing the nation’s top young sports executives.

Breakout sessions during the BAC Business Expo will include:

-Disney – "Developing a Culture of Innovation" by Sybil Crum, director of marketing strategy–resorts

-FranklinCovey – "The 4 Disciplines of Execution" by Lance Hilton

-Coastal Cloud – "How Technology is Changing Business and Consumer Buying Behaviors" by owners Tim and Sara Hale

The 2014 BAC Business Expo is presented by the City of Palm Coast Business Assistance Center, which is Flagler’s office of the Florida Small Business Development Center at the University of Central Florida.

“We have an exceptional line-up of speakers from national-level, highly successful companies – all of which are ‘In It to Win In’ and are ready to share their expertise and knowledge with us,” said Joe Roy, area manager of the Palm Coast BAC and Palm Coast location of the FSBDC.

“The annual BAC Expo is a unique opportunity for business people in Florida to learn from great thinkers and discover how their strategies apply to running a business, all in a day of top-notch professional development,” Roy said.

For more information, contact the Palm Coast BAC at 386-986-2499 or visit http://bacexpo.palmcoastgov.com/.

The Palm Coast Business Assistance Center is a partnership between the City of Palm Coast and the Florida Small Business Development Center hosted by the University of Central Florida. The BAC provides assistance in starting and growing businesses in Flagler County, at no cost to businesses. The BAC is located at Palm Coast’s City Offices at City Marketplace, 160 Cypress Point Parkway, Suite B-105. Learn more at http://bacexpo.palmcoastgov.com/.