Fashion meets Fitness supported by SmartBuyGlasses

WRENTHAM, Mass. - Oct. 20, 2014 - PRLog -- October 15^th 2014, SmartBuyGlasses has teamed up with Imagine Group to provide eyewear for contestants filming Fit for Fashion. This revolutionary new reality TV show hopes to transform 12 ordinary people into fit, stylish and confident individuals over 10 weeks with the winner taking away a $100,000 cash prize.

Filmed in Malaysia in partnership with one of the largest health clubs in the world, Fitness First and the GREAT Britain campaign, the show will promote the best of Britain across South East Asia. The GREAT Britain campaign is the UK’s largest ever global marketing campaign, aimed at showing the rest of the world that Britain is a global shopping destination. UK brands are growing in popularity across the US with major labels like Topshop and Mulberry seeing huge growth in the market.

In-keeping with the GREAT Britain campaign, SmartBuyGlasses provided contestants with eyewear from some of the most aspirational British designer brands including Alexander McQueen, Burberry and Cutler and Gross.

Presenting the show is style icon Louise Roe. You’ll recognise her from her appearances on Access Hollywood, MTV’s Plain Jane, NBC’s Fashion Star and Style.com. She will be working alongside renowned US fitness gurus Christine Bullock and Mitch Chilson.

The show premiers Thursday October 16^th but for a sneak peak head over to the Fit for Fashion YouTube channel (https://www.youtube.com/user/FitforfashionTV) or their website (http://fitforfashion.tv/videos/featured/) and be sure to keep an eye out for some stylish SmartBuyGlasses eyewear. A roundup of the show will be posted every Thursday lunchtime and viewers can see what’s coming in the week ahead.

About SmartBuyGlasses

SmartBuyGlasses is the online designer eyewear destination that gives you the power to shop your style. The largest range of designer sunglasses, glasses and contact lenses, free shipping and 100 day returns, why shop anywhere else?

Visit us at: www.smartbuyglasses.com

About Imagine Group

Imagine Group (“Imagine”) is a leading international TV Production company headquartered in Singapore. Amongst its hit TV productions are The Contender Asia, The Biggest Loser Asia, The Challenger and The Apartment. Imagine’s shows have achieved success not just in Asia but also the USA, Australia, UK and Europe with distribution to over 40 countries worldwide and have received multiple accolades from industry and media, including an international Emmy Award nomination in 2012.

Currently the ONLY production company in Asia that produces large scale ORIGINAL reality TV shows to an American production standard that are sold and formatted worldwide, Imagine has shows in production and development across a variety of genres including Music, Sport, Fashion, Lifestyle, and Design. For more information, please visit www.imaginegroup.tv.

About Fitness First Asia

Fitness First is one of the largest fitness brands in the world and the largest in Southeast Asia. In Asia alone, as at April 2014, there are 88 Fitness First clubs across Hong Kong, Indonesia, Malaysia, Philippines, Thailand and Singapore, with a combined membership size of more than 218,000.

As part of its ambitious five-year expansion programme, Fitness First Asia is currently investing more than US$100m to grow its Asian footprint by 60%, open up to 50 new clubs across the region by 2018 and increase memberships to more than 350,000. Gym members will benefit from a US$42m upgrade of existing clubs, featuring the latest fitness innovations, new workouts and enhanced staff expertise.

Fitness First’s unrivalled network in the region, new technology, world class clubs and outstanding customer service, means the business is well positioned to expand its leadership position in the fast growing Asian fitness market. For more information, please visit www.fitnessfirst.com.