Wylei, LLC, Raises Funds to Accelerate Development of Its Contextual Email Marketing Tools

LANCASTER, Pa. - Oct. 17, 2014 - PRLog -- Wylei, LLC, http://wylei.com/ a Lancaster, PA-based leading provider of adaptive email content technology, has raised an undisclosed amount of funding to expand its A/B testing automation solution powered by cloud-based deep learning. Aspire Ventures, LLC, a venture accelerator headquartered in Lancaster, PA, led the round, along with another private investor.

Wylei is a pioneer in context-driven marketing, delivering its autonomous A/B testing and open-time adaptive email solutions to leading enterprises—email service providers, brands and direct marketing agencies, such as ExactTarget, Epsilon, IBM’s Silverpop, and others.

Email marketers have long struggled to share meaningful, relevant, and individualized messages with their customers that shines through our exponentially-expanding digital clutter. Wylei provides overtasked email marketers with a portal into the email that automatically adapts to when, where, and how each email is opened, boosting open and click-through rates with content that adapts to the context of each open. Wylei’s cloud-based machine learning relevance engine automates the time-intensive A/B testing process to deliver the content with highest conversion odds to each individual recipient, enabling brands and marketers to connect more personally with each customer.

Over the past several months, Wylei’s technology has dramatically expanded its reach, growing at a pace of over ten times per month. This rapid uptake has expanded demand for delivering cutting-edge apps that save email marketers time, help them improve their reach, and rise above the competition.

Wylei CEO Mike Monteiro credits his team (Wylei is powered by data scientists from Harvard, MIT, Stanford and Carnegie Mellon) and industry experts on Wylei’s board of directors for driving their rapid growth throughout its first year.

He said, “In the fast-paced digital marketing industry, marketers need every advantage to stay ahead of the curve. Wylei’s technology helps marketers send relevant messages that convey understanding and empathy. Automatically reacting to the unique context of each interaction simply resonates with people and drives engagement. We help marketers learn, test, predict and adapt every message to enable more meaningful conversations with their customers

For more information, visit http://Wylei.com.