Ideal Standard unravels innovation in bathroom luxury with Dea collection

DUBAI MEDIA CITY, UAE - Oct. 14, 2014 - PRLog -- Ideal Standard unravels innovation in bathroom luxury with Dea collection

·        Dea ceramics, furniture & bathtubs to offer bathrooms a chic look & feel

Ideal Standard, one of the leading providers of innovative bathroom solutions operating across Europe, Middle East and Africa, has set a new benchmark in excellence and luxury with the unraveling of the Dea design collection for the modern bathroom in the Gulf and Middle East region.

The Dea ceramics, furniture and bathtubs offer the ultimate balance of form and function and are set to revolutionize bathroom luxury in the region with its mix of high-end design, chic look, maximum comfort and ultimate pleasure – further embodying the world-class standards set by Ideal Standard in bathroom designs aimed at creating a beautiful use of space.

Conceptualized by world-renowned award-winning designer Dick Powell, the Dea collection offers a more human, ‘emotionally satisfying’ environment with its design and function excellence, thus extending a softer, more flowing look and feel and a pleasurable experience.

Dea’s forward-looking, sensuous designs deliver the ideal combination of premium quality and aesthetics, total comfort and exceptional functionality. From materials to technology, sophisticated ceramics to clever storage, every element offers maximum elegance and ease of use.

“When designing Dea, we wanted to create a more human, emotionally satisfying environment. What matters about design is how someone feels when they interact with it. It’s what I like to call ‘emotional ergonomics’. First and foremost we wanted each product in the Dea range to function perfectly,” said Dick Powell.

“The bathroom is a unique space in the home. At Ideal Standard, we believe in offering the best aesthetics and environment for a warmer as well as softer feel in the modern bathroom – being more human and less geometric. With Dea collection, we are putting emotion back into the surroundings with its approachable, useable and comfortable feel. With its curved-yet-controlled look, Dea’s beautiful lines offer the perfect balance for the bathroom,” said Dimitra Dotsia, Marketing Manager at Ideal Standard Gulf.

Dea’s wide selection of ceramics includes vessels, vanities, toilets and bidets. The range gives plenty of scope for creating individual yet harmonious bathroom designs. Every element of the range has been carefully thought through for maximum elegance, still with the user experience in mind.

To add to the aesthetics, Dea has partnered with Melange, offering beautifully curved forms to the bathroom. Available in a wide range of options, Melange perfectly complements the rounded edges of DEA basin, bath or bidet – adding to its ultra-smooth touch.

With Dea collection, the Ideal Standard range of high-end styling and designs for the modern bathroom truly stands out in the retail environment.

About Ideal Standard:

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 30 countries across Europe, Middle East and Africa. Ideal Standard MENA, sister company of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE and around 3,000 employees.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Jado, Armitage Shanks, Ceramica Dolomite, Porcher and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. The Ideal Standard, Jado, Armitage Shanks, Ceramica Dolomite, Porcher, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.

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