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Follow on Google News | KIA Shines On NBC "Sunday Night Football" Kickoff ShowGary Mathews KIA shows support for the Kia Brand and NFL Sunday Night Football Kick Off Show on NBC_ GMK Supports Kia's College Student Discount Program
By: A3Marketing_stevegPR Kia is breaking stereotypes and represents safety, style, sophistication, and speed, with models that are custom fit for almost any lifestyle. With those traits in mind, Kia is showcasing the new Sedona multipurpose vehicle on those NFL pregame shows this month.These creative commercials use the tagline, “It’s not a sports car, it’s a Sedona,”. Sedona spots will continue airing through October on TV and on digital platforms, until Kia commences holiday and national-sales- But most of America knows Kia from cutting edge TV commercials, featuring The Hamsters, who have captivated audiences of all ages with Funky dances and Hot sound tracks. Spoiler: The SOUL Hamster Ads are on vacation til next year, but never fear, they shall return in a Big Way. In The meantime, we'll show you how to do The Official Hamster Dance to the music of Maroon 5 [Enjoy :)] http://youtu.be/ WWW.MATHEWSKIA.COM Kia now has gained global recognition as one of the most powerful brands in the world and is always up for a challenge. Sunday Night Football has opened new doors of opportunity to reach a 'real time' audience with the Kia message. The Kickoff Show allows Kia to showoff the power of their product to some of the most loyal fans ever, NFL Football Fans.... Traditional advertising on television still plays a major role in getting the message out. If one should ever doubt, just remember Super Bowl Sponsors are still paying millions of dollars to reach the NFL Football Audience. Kia signed a three year deal to sponsor the NBC “Sunday Night Football” pregame show and kickoff, traditionally the highest-rated broadcast TV show of the week. Michael Sprague is Kia's Chief Marketer in America and is responsbile for much of the success of the Kia Brand in the U.S. over the past several years. He shared some of his marketing strategy secrets in an exclusive interview with AutoWard.com, used as a source in this article. “ I’ve got a big audience out there (with the NFL pregame show) and if I can showcase my new product, hopefully that’s going to help translate to people looking at us a little differently. (Maybe viewers will say), ‘Wow, if they can be on this, maybe this is a brand that really has arrived and that I should consider,’” Sprague says. The NFL pregame show replaces Kia’s sponsorship of NBC’s singing talent show “The Voice". “Sports still is the one thing consumers are watching in real-time,” he says of why it makes sense for the brand to put its ad dollars in the genre. Kia remains the “official automotive partner” of the NBA and LPGA in the U.S. About Kia Motors America Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and surpassed the 500,000 annual sales mark for the second consecutive year in 2013 following the launch of seven all-new or significantly redesigned vehicles. About Gary Mathews KIA Sales Team Our sales department has one purpose: to exceed your expectations from test drive to delivery. Our professional sales team is committed to a no-pressure, high integrity approach to your ownership experience. Our goal is for you to feel that the vehicle you drive away in is the perfect one for you. Service Team Our service department offers the best in automotive service to our customers. Our state-of-the- Finance Team We have assembled a team of professionals specializing in a variety of financial solutions. We work with many financial institutions to assist every customer with their unique credit needs. For a quick response, you can apply for credit online. It only takes a moment to complete our secure application Gary Mathews KIA 511 N Riverside Drive Clarksville, TN 37040 (931) 266-4716 Owner Gary Mathews/ Co-Owner Terry Yarbrough End
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