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Follow on Google News |  A Secret of Advertising and Marketing RevealedDo Big companies Spend Millions on Advertising? Not the Savvy Ones
Interviewer: CEO Lovett: I saw big companies getting great deals when I worked as a channel originator for major cable networks. I saw them come at the beginning of the cable channel and get rates for advertising that were less than 10 cents on the dollar! I knew that Christians had no clue that such rates were even possible and I sought to understand why these large companies would get these sweet deals. Interviewer: CEO Lovett: Yes. One of the biggest problems among believers is the idea that you do good, in secret, fearful of getting glory for it and perhaps eclipsing the true point of the effort; to bring glory to God. However, this has lead to a generation of secret champions for Christ doing awesome things around the world to make it a better place but not getting any help with it, struggling to maintain support, struggling to grow and even failing for lack of support. Interviewer: CEO Lovett: They did not know about it. Mega-organizations have greatly failed to tell their stories. Only a few actually understand the power of marketing and advertising. Interviewer: CEO Lovett: We have created the same situation of a new channel being developed and filled it with content which targets the audiences that generally support Christian institutions, non-profits, business, and churches. Then we make it almost universally accessible. This is the same set up as the cable channels. This gives Christian organizations the same shot at reaching large audiences at very reasonable prices. Interviewer: CEO Lovett: Operational efficiencies. We have eliminated most of the costs of operations and we have the secret of Television on our side, audience building. Television shows are audience builders. You cannot build audience with a commercial, promotion or display ads. Only TV shows build audiences. We also have the ability to develop new content, so there is no limit to our ability to build audiences. All of these efficiencies mean that we can pass on the savings to our advertisers and provide free content to our users. Interviewer: CEO Lovett: Great question! This is why the big corporations get on board with new channels at the beginning. They know that new FREE content draws audiences. Users almost never turn down FREE so we build audiences easily. We have to give advertisers their money’s worth so we use their revenue to grow the audiences that our advertisers target. We essentially give them a channel with only customers who would like their brands. Interviewer: CEO Lovett: When we promote ourselves, we only target our advertiser’s audience profile. Our audience and the advertiser’s audience will be similar, but our advertiser will still have a more refined donor or customer profile. When we advertise the apps, we only target that profile. Interviewer: CEO Lovett: Yes. That’s the only way to ensure that the advertiser gets their money’s worth. We get them tons of views of their promotions and that leads to additional supporters. It’s about how many people see your sales pitch or donor pitch. You have to get as many people as possible to view your sales pitch before they will consider buying or donating. We go and get your target audience and ensure that they see your pitch. Impressions don’t build audiences or pitch your potential customers. Only video commercials or promotions do that, which is why TV advertising works. It’s too expensive to for Christian organizations to access but now the CLD is their access point. Interviewer: CEO Lovett: In 3 ways. When you purchase an established audience on TV, radio or the internet, 80% are immediately are not your target audience. So you are actually paying for 20% of the audience. However at the CLD they are paying for up to 80% of the NEW audience (the one we go and get for you), so their dollar travels that much further. We are cheaper because it takes less money to cover our expenses. It takes fewer people to do the work of our business. Operational Efficiency means cheaper rates. Finally, when you start with us at this stage you can lock in a price that will last for up to 10 years. As we grow, your price will stay the same over the long term. This is the 2nd secret and how the big corporations get really low prices. They negotiate a price that is locked in for a long term. You can only do that when a TV channel first begins, after that, you will lose the opportunity or be outbid by others attempting to get access to the established audience. That is why TV is so expensive and why we are a great opportunity! About the Christian Library on Demand We are the Christian Library on Demand (CLD) a Christian entertainment company. We have Christian entertainment available on streaming video apps! Just search “Christian Library on Demand” in your Apple or Android App store. It is a FREE download! If you have a smart TV with access to the Google Play Store, Yahoo App store or the Samsung Smart Hub you can download “EnLive” Smart TV App! We have lots of FREE content that you can browse and enjoy. When you are ready for more subscribe and access hundreds of hours of programs for a reasonable price. CLD mobile app is only $3 a month. The EnLive Smart TV App is only $5 a month. Just go to www.ChristianLibraryonDemand.com for more info the CLD mobile app! And Go to www.EnLiveTV.com for more info on the EnLive Smart TV App! Contact Terrence A. Lovett or Darcey Hutchinson for details Terrence_Lovett@ Darcey_Hutchinson@ 720-275-5387 End
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