Saving Movies One Theater At A Time

HOLLYWOOD, Calif. - Oct. 13, 2014 - PRLog -- Some may say that the movie theater going experience is dead, but two life long friends from Northern California took the theatrical world by storm early last year when they launched a theatrical membership model to save their local theater, which had closed in November 2012. Matt Sconce and Keith Walker created this plan to save the theater, forming Movie Heroes, launching a massive marketing campaign throughout their community.

Movie Heroes wants to transform the movie going experience where the cost of watching a movie at a theater is not a consideration. With their model of charging the people in their local community $19.95 per month, a member would be able to see unlimited movies and buy individual tickets for friends. Not only did they save their hometown theater, it is now grossing double the revenue.

“The first major obstacle was gaining the trust of the major movie studios in order to do business with them, says Walker. We really made a point to build our relationship with them and we even installed cameras to audit the attendance, whatever we could do to prove that we’re the good guys. Once they saw our attendance was six times the national average, everyone was happy.”

Following the success of the first theater, Movie Heroes have saved three more theaters that are reporting record results of 120%, 69% and 57% actual revenue increases in the last year. With almost 4,000 members and five screens in Northern California, Walker and Sconce are ready to offer this model worldwide to help the struggling independent theaters in similar situations and to show everyone the theater going experience is not dead.

"We love movies, we love the industry, now we have a way to not only help theaters survive but thrive and we are excited to roll that out across the nation. Movie Heroes is better for the movie watcher, the theater, and the studios and can breathe new life into the theatrical movie watching experience. With Movie Heroes, everyone wins," says Sconce.

To find out more about Movie Heroes, go directly to their website at    www.movieheroes.com/hero/about