Attn: Business Editor: Is Holiday Season Advertising spending going to be up or down this year?

Oct. 13, 2014 - PRLog -- Is holiday season advertising spending going to be up or down this year?
And by how much?

Which media will see an increase, and by how much?

And which media will see a decrease, and by how much?

And if your company does a lot of holiday advertising,
what is the best way to spend your advertising budget?

How much should you spend and how and when should you spend it?

Some of the basic holiday season advertising questions are as follows:

*How much should you spend on advertising before Thanksgiving?

*How much should you spend on advertising before Christmas?

*How much should you spend on advertising immediately after Christmas?

*How much should you spend on January Clearance Sales and how should you spend all this advertising?

The answers will be different for each and every business, but there is some very easy-to-use advertising math that can help all kinds of businesses make a lot of these kinds of advertising decisions with a lot less risk.

The math is called “The Barrows Popularity Factor.” It was developed by Robert Barrows of R.M. Barrows Advertising & Public Relations in San Mateo, California.

THE REASON THE MATH WORKS IS VERY SIMPLE:

The Barrows Popularity Factor reduces the relationship between advertising and sales to its lowest possible common denominator...namely: "How much did you sell? (divided by) How much did you advertise?" (But don't do the math in dollars, do it in units per gross impressions.)

In mathematical terms, the formula looks like this:

The Barrows Popularity Factor=How much did you sell (in units) divided by/ How much did you advertise? (in gross impressions)

The answer you get is a rate of return on gross impressions. (Gross impressions is the number of ads multiplied by the audience per ad.)

"Once you quantify your rate of return on gross impressions, then you can start using some additional math to help you determine the best way to spend your advertising budget," according to Barrows.

"The math will give you more of the information you need to make key marketing decisions with far less risk," he says, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk."

It can help you plan your advertising all throughout the year, and when you are doing your advertising planning for the holiday season, the math will help you analyze your previous holiday advertising and sales, and you can use that information to help you make make much more effective advertising decisions for this coming holiday season.

"So, whether you are trying to plan your Holiday Season advertising, or whether you are trying to plan your advertising budget for the whole new year, the best place to start is to start analyzing the effectiveness of your past and current advertising with the math in 'The Barrows Popularity Factor,' says Barrows. It will give you objective answers as to which advertising copy and which advertising media are producing the most effective results."

The math and how to use it are explained in a booklet called "The Barrows Popularity Factor" which you can download for $4.95 at www.barrows.com.

"With the math in 'The Barrows Popularity Factor,' businesses can start taking a lot of the guesswork out of their advertising and they can use the math to help them make a lot more money," says Barrows.

For more information about planning your advertising for the Holiday Season, and for additional information about measuring the effectiveness of your advertising with "The Barrows Popularity Factor," contact Robert Barrows at R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California at 650-344-4405, www.barrows.com.