The Balancing Act® on Lifetime Focuses on Managing Incontinence with Digital Technology

POMPANO BEACH, Fla. - Oct. 9, 2014 - PRLog -- Media Contact:
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The Balancing Act® on Lifetime Focuses on Managing Incontinence with Digital Technology

Simavita Ltd. and Medline Take Center Stage on October 13th Show to discuss new technology that will ease this condition of loved ones

(POMPANO BEACH, Fla. – PR LOG – October 9, 2014) Award-winning morning show The Balancing Act® on the Lifetime® Channel welcomes Simavita Ltd. to the show airing on Monday, October 13th at 7:30 a.m. (ET/PT).  Tune in as The Balancing Act hosts help jump-start the day with lively conversation and trusted information to empower a woman’s life. This show will re-air on October 20, 2014.

Don’t miss this featured segments taking center stage on The Balancing Act:

- Smart Incontinence Management – with Simavita and Medline

In observance of both National Caregivers and Bladder Health month, The Balancing Act brings viewers this segment on incontinence. Incontinence is a condition affecting 70% of seniors in aged-care homes and facilities.  Fortunately, a new technology is helping change that. Join Simavita’s CEO, Philippa Lewis and host Olga Villaverde as they explore Simulated Incontinence Management or SIM ™, digital technology using sensors and Wi-Fi to help ease the problems of seniors with incontinence and offer help for their caregivers. For more information, please go to: www.simavita.com

“The Balancing Act will help us reach out to the many millions of women and men who daily provide care to Americas’ aged so we can begin the change towards a much kinder and more effective way of toileting our elders than simply leaving them to soil continence pads,” said Lewis.

And continuing the show, is this segment re-air:

- Help with managing plaque psoriasis – with Taro Pharmaceuticals

About The Balancing Act® on Lifetime® Television
Entering its 7th year, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple - the show strives to help today’s modern women balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings, Mon. - Wed. at 7:30 (ET/PT) and Thursday and Friday at 7:00 am (ET/PT) airing on Lifetime television. For additional information or to view a segment visit: www.thebalancingact.com

For more information regarding O2 Media, Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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