AppResource.Directory Hosts Online Event: How to Crack the Code on Mobile App User Acquisition

Oct. 9, 2014 - PRLog -- San Francisco, October 9, 2014:   AppResource.Directory is hosting an online event for those interested in “Cracking the Code” on User Acquisitions. The educational webinar is intended for mobile developers and app marketers in the technology field who wish to learn more about how to attract and retain a loyal user base for their app to serve.  This webinar has been produced in cooperation with four leaders in the mobile space, Sally Lowery, VP of Marketing and Sales at Appia, Anton Prakesh, President of SocialNetGate and CTO of Alert 360, Sigal Bareket, Co-founder and CEO of Taptica, and the host and moderator, Richard Diamond, CEO and publisher of AppResource.Directory and The WrApp.  To Register:  bit.ly/AppUAwebinar

“In the early days of the mobile world, massive spikes in user acquisition was the only way to succeed, but in recent years app developers have learned the value of quality over quantity. User acquisition and retention are the holy grail of mobile development. You can’t survive without it,” says Emmet Brady, CMO of AppResource.Directory.  With millions of apps in iTunes and Google Play app stores, app promotion and app marketing have become the most important critical success factors for every developer around the world.

Takeaways from the event will include practical ways to use the Pay for Performance model, grow customer lifetime value, lower costs with smart media buying, and a deep look at investing in a loyal user base. The event will wrap up with a look at emerging channels to better prepare participants for the coming wave in the mobile space.

The event is open to anyone interested in the topic of Mobile App User Acquisition, and who wishes to share in the experience of four leaders in the mobile marketing world.

“Online Event 10/23/2014 12:00 Pacific  “Cracking the Code’ of Mobile User Acquisition Register here:bit.ly/AppUAwebinar@sallymacnc, @antonprakash @taptica @appdevresources #mobilemarketing”