Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | India Online Advertising Market Outlook – Rise in internet users and wide reach to drive growthNetscribes, Inc. launches a report on the Online Advertising Market in India 2014 covering a market with strong growth potential. It is a part of Netscribes’ Retail and Services Industry Series.
By: Netscribes.Inc Netscribes’ latest market research report titled Online Advertising Market in India 2014 outlines how online advertising has overshadowed traditional advertising as internet penetration in the country continues to soar. Presently, marketing has graduated into a quintessential aspect in a product’s success, be it a good or a service and online medium have developed as a prospective means of communication for the purpose. Online advertising is much more economical from the cost advantage perspective and has a much wider reach than its traditional counterpart. Riding high on the soaring internet users in the country, online advertising is poised for further growth as net penetration is slated to grow in future. Recent trends like advent of mobile marketing have also opened up avenues for the sector with more and more mobile internet users on the rise. The sector abounds with a lot of transactional activities with major players getting thrust form leading funding firms. The sector has also witnessed innovation through different forms of online advertising that corporates have indulged to create more visibility for their products. Social media is yet another proposition that corporate players have focused and higher proportion of marketing budget in such forms can be predicted in years to come. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|