FrieslandCampina Middle East Announces Appointment Of New Regional Marketing Director

DUBAI MEDIA CITY, UAE - Oct. 7, 2014 - PRLog -- FrieslandCampina Middle East Announces Appointment Of New Regional Marketing Director Hein Raijmakers

FrieslandCampina Middle East, part of Royal FrieslandCampina – the largest dairy co-operative in the world and famous for its Rainbow Milk brand, has announced the appointment of Hein Raijmakers as the new Regional Marketing Director.  This recent development at FrieslandCampina Middle East is a step towards revamping the growth strategies to cater to a larger set of consumers in the region.

Mr. Raijmakers joins as Regional Marketing Director with a remit to build on the recent success of the business and deliver value added propositions to both new and existing consumers. The new appointment will lend support to the on- going campaign ‘From Grass To Glass’ by FrieslandCampina. And will further company’s ambition, to help people move forward in life with all the natural goodness of milk as it caters to the growing demand worldwide for healthy food produced in a sustainable way.

FrieslandCampina’s value promise includes the unique grass-to-glass system, in which the company invests in managing the entire supply chain from processing, marketing and distribution to provide consumers with safe and premium products. The company continues to fully cooperate with local authorities in every market in which it has a presence, and plays an important role in providing dairy products for hundreds of millions of people all over the world every day.

To realize the ‘grass to glass’ ambition FrieslandCampina offers consumers, clients and governments the assurance that all the products and production processes meet high demands in the areas of food safety, quality, employment conditions and fire safety.

Maurits Klavert, Managing Director, FrieslandCampina Middle East, welcomed Mr. Raijmakers and said, "In his new role as Regional Marketing Director, Mr. Raijmakers will be responsible for strengthening FrieslandCampina’s position in the Middle East marketplace as well as helping FrieslandCampina to expand its product portfolios. His results-oriented approach and ability to think strategically will play a pivotal role in extending our innovative track record, while helping us to grow profitably.”

Mr. Raijmakers has more than 15 years of industry experience with FrieslandCampina.

About FrieslandCampina Middle East:

FrieslandCampina products are available in the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Bahrain, Oman, and Kuwait. The company’s well-known brand, Rainbow, has been a key player in the dairy industry since its launch in 1955.

Over the last 50 years, Rainbow has diversified its product offering to match the lifestyle needs of the region’s consumers. This includes the popular evaporated milk, in three delicious variants – Original, Cardamom and Light. In its factory in Jeddah, the company produces Long Life Liquid Milk in Full Cream and Low Fat forms and in 4 delicious flavors for kids. Rainbow also offers Instant Milk Powder, Sweetened Condensed Milk and Coffee Creamer. The company is the regional subsidiary of Royal FrieslandCampina N.V. which is the largest dairy-cooperative in the world.