KastKing Launches Braided Fishing Line Fundraising Program for Breast Cancer Awareness

GARDEN CITY, N.Y. - Oct. 6, 2014 - PRLog -- During the month of October KastKing™ is donating 100% of profits from KastKing™ Pink Braided Fishing Line to breast cancer research. The Reel Men Fish Pink program challenges men to “spool it pink,” and initiate conversations with their male friends about supporting the women in their lives to be screened for breast cancer. The KastKing™ fundraising program begins October 1 and runs until October 31, 2014.

"We are reaching out to a few in the fishing community to spool up their fishing reels with pink braided fishing line and have them use their social media channels to in turn challenge three or more others to do the same," says Eposeidon Inc.’s Marketing Director Tom Gahan. "We’d like to see how big this fundraising effort can get. We feel that equally important to raising money is encouraging guys to be supportive of their gal’s health care issues and talking with them about getting a mammogram." Eposeidon, Inc. is the parent company of KastKing™ brands. Braided fishing line is used for many fishing techniques in saltwater and freshwater. Pink is the official color for breast cancer awareness in October.

Eposeidon will select five of the most creative, educational, or touching YouTube videos or Facebook stories that challenge others to participate. A dozen roses will be sent on behalf of the winners to the most important woman in their life.

A woman currently living in the U.S. has a 12 percent, or 1 in 8, lifetime risk of being diagnosed with breast cancer – compared to a 1 in 11 risk in the 1970s. Women diagnosed at early stages of breast cancer have a higher five-year relative survival rate. According to the American Cancer Society, the five-year relative survival ranges from 99 percent for localized disease (confined to the breast) to 25 percent for distant-stage disease (spread to other organs).

The money being donated will go towards breast cancer research and to help women without health insurance to get free mammogram.

"With so many issues out there, we know that it’s hard for some people to donate their time and creative talents. We realize that many will take part out of their own goodness, but we wanted to keep it interesting and spur people to action," says Tate Cui, CEO Eposeidon. "A lot of people doing a little bit can make a big difference. We are proud to support issues such as breast cancer awareness and we are ready to jump in and do our part. Our Reel Men Fish Pink challenge with our pink braided fishing line is one of many other support programs we will put forward in the future."

For more information visit http://www.eposeidon.com/braid-fishing-line/