La Ishá Natural Skincare is sponsoring a contest to increase awareness of breast cancer prevention

25 - 1st prizes will be awarded to promote Breast Cancer Awareness month
By: La Isha Natural Skincare
 
GREENWOOD VILLAGE, Colo. - Oct. 3, 2014 - PRLog -- Denver-based La Ishá Natural Skin Care & Aromatherapy Essentials is sponsoring a contest to increase awareness of pinkwashing and breast cancer prevention.

“A big part of what we do at La Ishá is educate and empower women on ways to reduce the risk of developing breast cancer. An easy place to start is by learning which harmful ingredients we are exposing ourselves to through the beauty products we use, and eliminate as many of them as possible. Safer options are available if you know where to look,” explains La Ishá’s CEO and Founder Sharon Gnatt Epel.  “I am disappointed to see the huge increase of what is known as ‘pinkwashing’ to promote the sale of products that display the pink ribbon icon on their packaging, even though they may contain carcinogenic ingredients. The pink ribbon has never been an indicator of product safety and in my opinion, has been misleading the public to assume otherwise. Because women make most of the buying decisions in the household, it falls upon us to be vigilant about the companies and products we choose to support with our hard-earned dollars.”

To increase public awareness of pinkwashing and emphasize breast cancer prevention, La Ishá is bucking the pinkwashing marketing trend by hosting a completely free product giveaway with no purchase necessary. Twenty-five lucky winners will receive a bottle of La Ishá’s award-winning Breast SOS serum by submitting a short paragraph about why breast cancer prevention is important to them and their family.

Everyone who enters will receive a free copy of the “Common Toxic Ingredients Found in Skincare and Cosmetics” and a chart of “Cosmetic Ingredient Links to Breast Cancer”.

All entries should be submitted via email at: Contests@La-Isha.com. Be sure to put the words: Breast Cancer Awareness Month in the subject line. For complete Contest details go to http://la-isha.com/skin-care-blog/la-ish%C3%A1-sponsors-c....

La Ishá is the first company dedicated exclusively to natural anti-aging skincare and aromatherapy essentials for women over 40. It was founded on the principle that women should not have to endanger their health to look beautiful. For more information visit La Ishá at http://La-Isha.com.

Media Contact
Sharon Gnatt Epel
***@la-isha.com
3036017284
End
Source:La Isha Natural Skincare
Email:***@la-isha.com Email Verified
Tags:Breast Cancer Awareness, Pinkwashing, Safe Cosmetics, Free Giveaway, Cancer Prevention
Industry:Beauty, Health
Location:Greenwood Village - Colorado - United States
Subject:Sponsorships
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