Persil Arwaa Abaya “Stars of Design” Awes the Audience with Unique Abaya Couture

 
Oct. 2, 2014 - PRLog -- Persil Arwaa Abaya “Stars of Design” Awes the Audience with Unique Abaya Couture

The 6th season of Persil Arwaa Abaya “Stars of Designs” continues to awe and to surprise the audience with the latest trends in Abaya design while exclusively giving you a sneak peek into the lives, aspirations, and inspiration of the well-established Abaya designers.

In this year’s new theme, the Persil Arwaa Abaya show is dedicating one full month to famous designers from across the GCC; landing every designer four episodes to showcase her biography, her collection, her inspiration, and finally a sneak peak into her own wardrobe.

Arwaa Abaya brought to you by Persil Abaya Shampoo continues to experience ever-growing admiration while successfully launching the latest season with renounced Abaya designers such as Lubna and Nadia Al Zakwan in June, Lamia Abedin in August and most recently with Effa AlDababgh for the month of September. Arwaa Abaya will continue to surprise Abaya fans until December whereby the final Persil Arwaa Abaya designer gets revealed.

The program is showcased online through the Persil Abaya World’s Youtube Channel and is also televised on MBC 1 on the morning show “Sabah Al-Kheir Ya Arab” between 11 AM to 1 PM.

“This year’s season of Persil Arwaa Abaya “Stars of Design” is like no other. We have seen and experienced many inspirational and astonishing Abaya designs by top designers and innovators in this industry. Abaya fashion definitely adds to the femininity and glamour of the Arab woman. The focus on the collection and the success journey of the designers are inspirational to budding designers and we are happy that we could bring this excellence and expertise on to a public domain,” said Lisa Tohme, Group Brand Manager at Persil Arabia.

During the show, viewers enjoyed insights into the unique fusion of tradition and modernity juxtaposed in the Abaya designs, showcasing the symbol of modest dressing in its own inimitable style.

The Persil Abaya Shampoo offers the ultimate level of Abaya cleanliness and black colour retention with its revolutionary German technology ‘black colour lock’, protecting the blackness of the Abaya and keeping it as good as new after every wash while leaving the Abaya with a long lasting fragrance for a much longer time.

About Henkel

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of 16,510 million euros and adjusted operating profit of 2,335 million euros in fiscal 2012. Henkel’s preferred shares are listed in the German stock index DAX.

For Media Contact

Shadi Abou Assi


Into All Marketing Solutions

+971 4 4211568

Email:shadi@into-all.com
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