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Follow on Google News | Unemployed Ex-Professor Starts Yoga Biz on $14 BudgetOvercoming Depression & Homelessness to Start Her Own Company
After leaving a bruising academic career, at the height of the recession, Vivinne Williams was depressed (on Zoloft) and burned-out. The daily practice of yoga & meditation helped her to survive the stress of work-place bullying & subsequent long-term unemployment. Now, Williams is utilizing her background to provide support for both uber-busy, stressed New Yorkers and their kids-- with yoga, stress management & massage at the office or at home. Some specialties for kids: Hip Hop & Mindfulness & her brand of Desk-side Stretch (Yoga in clothes!) for corporate types. “I struggled to figure out what I could start with no money,” she says. She had taken up blogging while depressed, wanting more readers she studied search engine optimization and got good at it. Now living on a friends’ sofa and working with a 10 year old laptop, she crafted her company’s website & used those skills to help her website rank well. According to Williams, “I can’t afford to advertise but I’ve worked really hard to get the website to show up for words potential customer’s might use.” Website: http://www.namasteconcierge.com ADULT WELLNESS: Unlike some big corporations offering wellness on demand, Williams auditions each teachers or therapist. “Just having a license or certification isn’t enough,” I personally audition the wellness providers that I send out,” Williams adds. KIDS YOGA: “In addition to being certified kids yoga teachers, our team also have education backgrounds; According to the CDC, the “Number of ambulatory care visits (to physician offices, hospital outpatient and emergency departments) With such an apparent rise in kids with autism and ADD/ADHD, Namaste Concierge feels that yoga based practices can help kids. “I’ve taught college students mindfulness myself, and the results are amazing,” according to Williams. Social responsibility is a built in factor for this fledgling company- the company will channel a percentage of profits to organizations serving underprivileged populations. Bio: Vivinne (Kala) Williams has been featured in Self, Yoga Journal & Essence magazines. After a brutal stint in academia, she resumed her previous career as a yoga and mindfulness meditation teacher in NYC. Her focus now is on supporting busy career-driven New Yorkers to thrive under pressure. End
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