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Follow on Google News |  Spreadshirt accelerates its international expansionLaunch of new country domains for Australia, Canada and Switzerland combines global with local
By: PR Savvy With the establishment of three new top-level domains, www.spreadshirt.com.au, www.spreadshirt.ca and www.spreadshirt.ch, the Leipzig-based company is now active in 19 markets. Customers can choose between twelve languages and eleven currencies. On the new Swiss site there is a French, German and an Italian version available. “It’s the detail that makes a platform truly global,” commented Philip Rooke, CEO of Spreadshirt. He continued, “Our internationalisation strategy is all about making it easier for people to create, buy and sell ideas on merchandising globally. This means we have to be local and global at the same time. Most consumers want to buy from a local service and some of our sellers are only interested in reaching their local market, so we have to provide that, along side a global service for those that want it. To do this we’re working on increasing local domain names, currencies and shipping information, as well as marketing tools like banners and teasers”. The platform is also able to reflect local customs, seasons and holidays on the sites. So Australia can have t-shirts and aprons for Australia Day in January (26th), whilst the USA can share ideas for St. Patrick’s Day (17th March) or Independence Day (4th July) and Canadians can promote designs and products for Canada Day (1st July). "Our buyers and sellers operate both locally and globally. With our new country-specific offerings, we can simplify orders and marketing ideas for them, creating more reach and greater customer satisfaction, " said Philip Rooke, CEO of Spreadshirt. Further internationalisation is one of the key strategies for the e-commerce platform. Spreadshirt already achieves 80 percent of its sales outside Germany and sends orders to over 200 countries. The global logistics understanding means that Spreadshirt sellers can offer their products around the globe and be truly international. Note to Editors Images are available via the Spreadshirt Press Room: http://blog.spreadshirt.net/ Links embedded within the text: Spreadshirt UK – www.spreadshirt.co.uk Vitrinepix - www.vitrinepix.com.br Spreadshirt UK Brazil release - http://blog.spreadshirt.net/ About Spreadshirt Spreadshirt is one of the world's leading e-commerce platforms for on-demand printing of clothing and accessories. Its customers (individuals, businesses, organisations and teams) can create, buy and sell their ideas on over 180 different products. The business model includes four areas where sellers and customers can offer or buy a product: Create Your Own, Spreadshirt's and other online market places, white-label online stores and Spreadshirt's fulfilment technology. Spreadshirt’ Spreadshirt is active in 19 markets and 12 languages and operates five production sites in Germany, Poland, the USA and Brazil. The company was founded in 2002 and, in 2013, achieved revenue of around 72 million Euros, printed about 3.3 million articles and sent them to more than 40 countries. Yink, a large volume provider for individual textile and promotional printing is also part of the Spreadshirt family. For more information about Spreadshirt, please contact PR Savvy Mayra Cunningham / mayra.cunningham@ Kate Warwick / kate.warwick@ End
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